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NewcrestImage opens Homewood Suites in Parsippany, NJ

It renovated and converted the property acquired in 2022

NewcrestImage opens Homewood Suites in Parsippany, NJ

Homewood Suites Parsippany is now open in Parsippany, New Jersey. NewcrestImage acquired the 150-unit, five-story all-suites building in June 2022 and renovated it.

Dallas-based NewcrestImage is led by Mehul Patel, managing partner and CEO.


“We don’t just see properties as they are, but as what they can be,” said Patel. “This hotel, with its location along Interstate 80 between New York and Pennsylvania in northern New Jersey, offered a compelling opportunity for increased profitability through rebranding.”

The hotel offers two meeting rooms, an indoor pool and an upgraded fitness center.

The Homewood Suites is near Newark Liberty International Airport, Parsippany Railway Station, and five major interstate and state highways. It is also close to the 2,500-seat Mennen Sports Arena, Frelinghuysen Arboretum, Morris Museum, American Dream Mall, and New York City.

In October, NewcrestImage expanded its luxury full-service portfolio with the addition of The Beeman Hotel in Dallas, which features 296 guestrooms and suites across nine floors.

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US Extended-Stay Hotels Outperforms in Q3

Report: Extended-stay hotels outpace industry in Q3

Summary:

  • U.S. extended-stay hotels outperformed peers in Q3, The Highland Group reported.
  • Demand for extended-stay hotels rose 2.8 percent in the third quarter.
  • Economy extended-stay hotels outperformed in RevPar despite three years of declines.

U.S. EXTENDED-STAY HOTELS outperformed comparable hotel classes in the third quarter versus the same period in 2024, according to The Highland Group. Occupancy remained 11.4 points above comparable hotels and ADR declines were smaller.

The report, “US Extended-Stay Hotels: Third Quarter 2025”, found the largest gap in the economy segment, where RevPAR fell about one fifth as much as for all economy hotels. Extended-stay ADR declined 1.4 percent, marking the second consecutive quarterly decline not seen in 15 years outside the pandemic. RevPAR fell 3.1 percent, reflecting the higher share of economy rooms. Excluding luxury and upper-upscale segments, all-hotel RevPAR dropped 3.2 percent in the third quarter.

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