Skip to content

Search

Latest Stories

New Year shift boosts performance for week ending Jan. 4

Tampa tops YOY occupancy among the top 25 markets, up 29.7 percent to 77.5 percent

New Year shift boosts performance for week ending Jan. 4

THE NEW YEAR holiday shift boosted U.S. hotel performance in early January, with increases in weekly and year-over-year metrics, including occupancy, ADR, and RevPAR, according to CoStar. Tampa continued to post the highest year-over-year gains among the top 25 markets.

Occupancy rose to 48.3 percent for the week ending Jan. 4, up from 47.7 percent the previous week, reflecting a 2.9 percent year-over-year increase. ADR increased to $168.90 from $160.96, marking an 11.7 percent rise compared to the same period last year. RevPAR also grew, rising to $81.53 from $76.83, a 14.9 percent year-over-year increase.


Tampa recorded the highest year-over-year occupancy gain among the top 25 markets, up 29.7 percent to 77.5 percent. New York City posted the highest increases in ADR and RevPAR, rising 30.7 percent to $340.79 and 48.4 percent to $283.03, respectively.

St. Louis saw the sharpest RevPAR decline, dropping 26 percent to $36.02, followed by Seattle, which fell 18.4 percent to $54.23.

More for you

Trump policies took center stage in 2025
Photo by Win McNamee/Getty Images

Trump policies took center stage in 2025

Summary:

  • Policy shifts and trade tensions shaped the U.S. hospitality industry.
  • A congressional deadlock triggered a federal shutdown from Oct. 1 to Nov. 12.
  • Visa limitations and the immigration crackdown dampened international travel.

THE U.S. HOSPITALITY industry navigated a year of policy shifts, leadership changes, trade tensions and reflection. From Washington’s decisions affecting travel and tourism to industry gatherings and the loss of influential figures, these stories dominated conversation and shaped the sector.

Policy uncertainty took center stage as Washington ground to a halt. A congressional deadlock over healthcare subsidies and spending priorities triggered a federal government shutdown that began on Oct. 1 and lasted until Nov. 12. The U.S. Travel Association warned the shutdown could cost the travel economy up to $1 billion per week, citing disruptions at federal agencies and the Transportation Security Administration. Industry leaders said prolonged gridlock would further strain hotels already facing rising costs and workforce challenges.

Keep ReadingShow less