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New Motel 6 planned near Las Vegas Strip

The Los Angeles-based S.R.E Enterprises LLC owns the property, set to open in May

Motel 6 295-room hotel under development near the Las Vegas Strip, set to open May 2025

G6 Hospitality signed with S.R.E Enterprises LLC to develop a 295-room Motel 6 near the Las Vegas Strip, set to open in May. Pictured: A Motel 6 in San Diego, Southern California.

What’s New with Motel 6 Near the Las Vegas Strip in 2025

G6 HOSPITALITY, PARENT of Motel 6 and Studio 6, recently signed with Los Angeles-based S.R.E Enterprises LLC to develop a 295-room Motel 6 near the Las Vegas Strip. The property is expected to open in May.

The hotel will be one of the largest properties in the company’s history, G6 said in a statement.


“This new addition to our portfolio, which is strategically located in one of the world’s most visited destinations, is an exciting milestone,” said Sonal Sinha, G6 Hospitality’s CEO. “We are grateful to our franchise partners and S.R.E Enterprises LLC for their collaboration and trust, and to the G6 team for their support in bringing this project to life.”

The Las Vegas hotel will have an outdoor pool and private access to OYO Hotel and Casino.

G6 Hospitality is chaired by Ritesh Agarwal, founder and CEO of OYO.

In December, Oravel Stays, Oyo's parent firm, completed the G6 Hospitality acquisition and appointed Sinha as CEO, replacing President and CEO Julie Arrowsmith.

Shawn Evenhaim of S.R.E Enterprises LLC said the company is excited to join G6 Hospitality’s new era.

“This partnership allows us to bring great service and affordable lodging to the heart of Las Vegas,” he said.

G6 Hospitality will invest $10 million in marketing to boost customer adoption and brand engagement, expanding its website and My6 app. G6 aims to quadruple app installs before summer and enhance digital targeting, focusing on high-intent customers via partnerships with Google and Microsoft.

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Report: Rising Labor costs tighten US hotel industry margins
Photo credit: iStock

Report: Labor costs tighten U.S. hotel margins

Summary:

  • U.S. hotel margins tighten as demand slows and labor costs remain high, HotStats reported.
  • Unionized hotels carry 43 percent labor costs, versus 33.5 percent at non-union properties.
  • U.S. sees falling group demand and lower profit conversion since the second quarter.

THE U.S. HOTEL industry is showing signs of strain after a strong start to 2025, according to HotStats. Revenue growth is slowing, occupancy is falling and profit margins are tightening, particularly at unionized properties where labor constraints affect performance.

HotStats’ recent blog post revealed that TRevPAR has barely kept pace with labor costs in the first eight months of the year. While TRevPOR remains positive, gains are offset by declining occupancy, a sign that demand is cooling.

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