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WTH conference returns to L.A. on July 17

It will also mark the launch of the new TIEWN website

WTH Conference Returns to Los Angeles July 17

The 2025 Women in Travel & Hospitality Conference, hosted by the Travel Industry Executive Women’s Network, returns to Los Angeles on July 17.

Summary:

  • The 2025 Women in Travel & Hospitality Conference returns to Los Angeles on July 17.
  • The event gathers women in travel, tourism, hospitality, investment, wellness, and lifestyle.
  • It also will mark the launch of the new Travel Industry Executive Women’s Network website.

THE 2025 WOMEN in Travel & Hospitality Conference, hosted by the Travel Industry Executive Women’s Network and supported by the Boutique Lifestyle Lodging Association, will return to Los Angeles, California, on July 17. The event brings together women from around the world working in travel, tourism, hospitality, investment, wellness and lifestyle.


It also will mark the launch of the new TIEWN website, the organizers said in a statement.

This isn’t just a conference—it’s a movement,” said Frances Kiradjian, founder and CEO of BLLA and TIEWN. “The launch of our new website and expanded network reflects the power of collective female leadership. We’re not just talking about change; we’re building it—together. It’s exciting to be part of the growing global communities of women in travel, tourism, and hospitality, and we’re open and eager to collaborate with them all.”

Kris Potter, founder of The Potter Company and TIEWN board liaison, who led the website’s design and development, said the launch marks a milestone for TIEWN.

“We approached the design with deep respect for the mission and an understanding of the emotional connection women in our network have with this organization,” he said. “The new site is not just a platform—it’s a reflection of who we are and where we’re headed. I’m proud to help bring this vision to life.”

Asian Media Group USA, publisher of Asian Hospitality, recently launched the Women of Color Power List 2025 at the AAHOA Convention & Trade Show in New Orleans.

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 'America the Beautiful' Campaign Launched by Brand USA

Brand USA launches 'America the Beautiful' campaign

Summary:

  • Brand USA launched its “America the Beautiful” campaign to increase international visitation.
  • The campaign targets nine markets and includes an AI-powered trip planning hub.
  • It promotes 2026 U.S. events, including the World Cup and the nation’s 250th anniversary.

BRAND USA LAUNCHED “America the Beautiful,” a global tourism campaign to increase international visitation and hotel demand. The campaign was announced at Brand USA Travel Week U.K. & Europe 2025 in London.

The initiative aligns with $147 billion in travel exports through July, up 2 percent year over year, Brand USA said in a statement. The spending is projected to generate $39.6 billion in federal tax revenue, support millions of U.S. jobs and add $551 billion to the economy in 2025.

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