Skip to content

Search

Latest Stories

CoStar: L.A. wildfires disrupt hotels in week ending Jan. 11

Tampa led the top 25 markets with increases across all key metrics

CoStar: L.A. wildfires disrupt hotels in week ending Jan. 11
Occupancy rose to 49.2 percent for the week ending Jan. 11, up from 48.3 percent the previous week, according to CoStar. ADR fell to $144.03 from $168.90, and RevPAR dropped to $70.92 from $81.53 the prior week.

THE LOS ANGELES wildfires affected U.S. hotel performance in the second week of January, with a slight occupancy increase but declines in RevPAR and ADR, according to CoStar. The MLK Day shift, calendar changes for groups and conferences and winter storm Cora further weakened year-over-year growth across key metrics.

Occupancy rose to 49.2 percent for the week ending Jan. 11, up from 48.3 percent the previous week, but down 7.7 percent year-over-year. ADR fell to $144.03 from $168.90, a 5.9 percent year-over-year decline. RevPAR dropped to $70.92 from $81.53 the prior week, reflecting a 13.2 percent decrease compared to the same period in 2024.


Tampa led the top 25 markets in year-over-year growth, with occupancy rising 18.2 percent to 79.1 percent, ADR increasing 7.6 percent to $178.42, and RevPAR growing 27.2 percent to $141.20.

Meanwhile, Los Angeles saw the second-highest increases in occupancy, rising 5.7 percent to 65 percent, and RevPAR, growing 8.6 percent to $122.63, driven by displacement demand from the fires.

San Francisco saw the steepest RevPAR decline, falling 78.1 percent to $85.89, due to the J.P. Morgan Healthcare Conference calendar shift.

More for you

H-2B visa hospitality impact

Study: H-2B visas boost U.S. jobs and wages

Summary:

  • The H-2B visa program protects U.S. jobs and wages, according to AHLA citing a study.
  • It allows hotels and resorts to meet travelers’ needs while supporting the economy.
  • It provides foreign workers for seasonal jobs when domestic workers are unavailable.

THE H-2B VISA program does not harm U.S. jobs or wages but increases pay and supports the labor force, according to an Edgeworth Economics study. Citing that study, the American Hotel & Lodging Association said the program enables hotels and resorts to meet travelers’ needs while supporting the workforce and economy.

Keep ReadingShow less
AI digital assistant redefining guest loyalty in U.S. hospitality industry

Study: AI agents redefine hotel loyalty

Summary:

  • The use of AI agents hotels must rethink customer loyalty, a FAU study finds.
  • The paper proposes strategies as AI becomes the main booking channel.
  • Researchers warn of ethical and privacy issues.

HOTELS MUST RETHINK how they build and maintain loyalty as artificial intelligence systems make travel decisions and bookings for consumers, according to a study by Florida Atlantic University. The rise of artificial intelligence agents will complicate hotel customer loyalty management.

Keep ReadingShow less
HAMA Fall 2025 survey results

Survey: Hotels expect Q4 RevPAR gain

Summary:

  • More than 70 percent expect a RevPAR increase in Q4, according to HAMA survey.
  • Demand is the top concern, cited by 77.8 percent, up from 65 percent in spring.
  • Only 37 percent expect a U.S. recession in 2025, down from 49 percent earlier in the year.

MORE THAN 70 PERCENT of respondents to a Hospitality Asset Managers Association survey expect a 1 to 3 percent RevPAR increase in the fourth quarter. Demand is the top concern, cited by 77.8 percent of respondents, up from 65 percent in the spring survey.

Keep ReadingShow less
Peachtree Group DST Mansfield Texas

Peachtree adds Mansfield, TX, industrial asset to DST

Summary:

  • Peachtree launched new DST with 131,040‑square foot industrial facility in Mansfield, Texas.
  • The property was acquired at $180 per square foot.
  • Peachtree completed $320M in debt-free transactions across multiple markets since 2022.

PEACHTREE GROUP LAUNCHED its latest Delaware Statutory Trust with the acquisition of a newly built 131,040-square-foot industrial facility in Mansfield, Texas. The company has completed about $320 million in debt-free transactions since launching its DST program in 2022, according to its statement.

Keep ReadingShow less
American Franchise Act announced in U.S. Congress to protect hotel franchising and jobs

House unveils act to boost franchise business

Summary:

  • House introduces AFA to boost franchise model and hotel operations.
  • The act establishes a joint employer standard.
  • AHLA backs the bill, urging swift adoption.

THE HOUSE Of Representatives introduced the American Franchise Act, aimed at supporting the U.S. franchising sector, including 36,000 franchised hotels and 3 million workers nationwide. The American Hotel & Lodging Association, backed the bill, urging swift adoption to boost the franchise model and clarify joint employer standards.

Keep ReadingShow less