Skip to content

Search

Latest Stories

Knowland webinar series focuses on getting back to business

Participants will learn about their hotels’ ‘recovery curve’

HOSPITALITY ANALYTICS FIRM Knowland has launched a new series of webinars related to the COVID-19 pandemic. This time it will focus on opening business back up as the nation moves slowly toward recovery.

The new webinar series, “Getting Back to Business,” will focus on helping owners determine if their hotels’ recovery curve is in a leading, on track or delayed position. Kristi White, Knowland vice president of product, will host the series, which is a follow up on the firm’s previous series that focused on business stabilization, preparing for the economic rebound and the “new normal” of events and meetings.


The schedule includes separate sessions on each level of the recovery curve. Participants are advised to use Knowland’s free Hotel Recovery Dashboard to determine their recovery curve. All sessions begin at 2 p.m. ET.

Delayed Curve: Getting back on track – June 9

A hotel’s performance is pacing behind the market in its recovery from the COVID-19 disruption. This means you will need to take immediate remedial action to stabilize your hotel’s performance before engaging your 30-60-90-120 day proactive sales plan.

On Track Curve: Getting back to growth – June 10

A hotel’s performance is pacing in line with the market in its recovery from the COVID-19 disruption. Learn the 30-60-90 day steps to begin the process of engaging customers.

Leading Curve: Getting your groove back and keeping it – June 11

A  hotel’s performance is ahead of the overall market in its recovery from the COIV-19 disruption. Learn the 30-60-90 day steps to be more aggressive in efforts to recapture business.

Seats are limited.

More for you

Deloitte value-seeking report 2025

Study: Consumers seek value over low prices

Summary:

  • Consumers are prioritizing value over low prices, pushing brands—including hotels—to adapt, Deloitte finds.
  • Economic uncertainty and inflation are driving caution and shifting views on pricing and spending.
  • Value-seeking by generations: 49 percent of Gen X, 43 percent of Boomers, 40 percent of Millennials and 44 percent of Gen Z.

AMID ECONOMIC UNCERTAINTY and inflation, U.S. consumers are prioritizing value over low prices, favoring brands with added benefits, according to a Deloitte study. This shift is reshaping the market as companies, including hotels, adapt to changing expectations.

Keep ReadingShow less
Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Hotel Tech Advances; Outpaces Operational Readiness

Report: Tech outpaces readiness in hotels

  • A gap is growing between technological potential and operational readiness, with many hotel teams still early in AI use.
  • Distribution teams are evolving with limited resources and uneven investment in talent and automation.
  • The report outlines how commercial teams in hospitality are managing transformation.

THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

Keep ReadingShow less
Twin Cities Pipeline Flow Hits 15‑Year Low: Major Impact

Report: Twin Cities pipeline at 15-year low

Minneapolis–St. Paul Hotel Pipeline Falls to 15-Year Low in 2025

FEWER THAN 250 HOTEL rooms were under construction in the Minneapolis–St. Paul metro at the start of 2025, the lowest level since 2010, according to Marcus & Millichap. The limited pipeline, however, signals strong demand for existing inventory.

Marcus & Millichap’s “2025 Hospitality Investment Forecast for Minneapolis–St. Paul” projects metro-wide occupancy will rise for a sixth straight year to 59.4 percent, above the past decade’s average but still below pre-pandemic levels.

Keep ReadingShow less