Skip to content

Search

Latest Stories

Knowland offers free COVID-19 hotel recovery dashboard

The company’s algorithm predicts a ‘K-curve’ for hotels’ future occupancy

HOSPITALITY ANALYTICS FIRM Knowland has launched a free interactive dashboard providing insights on COVID-19 hotel recovery. It will enable hoteliers to see their position in the rebound compared to local or national markets and make informed decisions to accelerate recovery, the company said.

The dashboard uses analytics and a proprietary algorithm to reveal a property’s “Knowland Recovery Curve,” or “K-Curve,” to help hoteliers visualize their recent occupancy trend, compare it to their local market and determine where they fit against market recovery trends. The dashboard also presents 30/60/90-day action plans based on the hotel’s recovery position.


“Hotels are facing uncertainty about the future and what their course of action should be. The Hotel Recovery Dashboard and K-Curve give hotels the tools needed to be in control of their recovery. It will be critical for hotels, regardless of size, to understand and monitor where they stand competitively and comparatively as the industry moves toward its ‘grand re-opening,’” said Kristi White, Knowland’s vice president of product management. “The trademark of our industry is that we always recover, but what you do today will determine not only how you recover but also how you will move forward in the long-term.”

The other features of the dashboard are:

Hotel Benchmarking – Once a hotel enters its occupancy data, the tool automatically provides insight into where the property stands compared to the chosen local market.

Predictive Trending Industry Data – Users can run sensitivities by selecting their comparison market from the top 25 STR markets, entering custom market data or defaulting to the overall U.S. market for trend analysis that can be used to forecast future trends.

Immediate Action Plans – Depending on where the property falls on the K-Curve, users will be provided with tactical action plans for up to 90 days for each curve status.

Knowland has held a series of webinars on the impact of the COVID-19 pandemic on the industry and preparing for the recovery.

More for you

Marriott Outdoor Collection

Marriott unveils 'Outdoor Collection'

Summary:

  • Marriott launches Outdoor Collection and Bonvoy Outdoors platform.
  • First two brands are Postcard Cabins and Trailborn Hotels.
  • Platform features 450+ hotels, 50,000 homes and activities.

MARRIOTT INTERNATIONAL RECENTLY launched the brand “Outdoor Collection by Marriott Bonvoy” and introduced “Marriott Bonvoy Outdoors,” a digital platform that lets travelers plan trips by destination or activity. The first two brands in the Outdoor Collection are Postcard Cabins and Trailborn Hotels.

Keep ReadingShow less
Peachtree adds six hotels to its third-party management platform
Photo credit: Peachtree Group

Peachtree picked to manage six hotels

Summary:

  • Peachtree adds six hotels to third-party platform.
  • Five are owned by La Posada Group, one by Decatur Properties.
  • Third-party portfolio totals 42 hotels.

PEACHTREE GROUP’S HOSPITALITY management division added six hotels to its third-party management platform. Five are owned by La Posada Group LLC and one by Decatur Properties Holdings.

Keep ReadingShow less
Extended-stay hotel performance in the U.S. shows declines in occupancy, ADR, and RevPAR in August 2025

Report: Extended-stay metrics fall in August

Summary:

  • The Highland Group: Extended-stay occupancy, RevPAR and ADR declined in August.
  • Room revenue rose 0.4 percent, while demand increased 2.2 percent.
  • August marked the second time in 47 months that supply growth exceeded 4 percent.

U.S. EXTENDED-STAY OCCUPANCY fell 2.1 percent in August, its eighth consecutive monthly decline, while ADR declined 1.8 percent and RevPAR dropped 3.9 percent for the fifth consecutive month, according to The Highland Group. However, total extended-stay room revenue rose 0.4 percent year over year.

Keep ReadingShow less
AHLA Foundation scholarships

AHLA Foundation awards $710K in scholarships

Summary:

  • AHLA Foundation distributed $710,000 in scholarships to 246 students.
  • Nearly 90 percent of recipients come from underrepresented communities.
  • The foundation funds students pursuing education and careers in the lodging sector.

AHLA FOUNDATION DISTRIBUTED $710,000 in academic scholarships to 246 students at 64 schools nationwide for the 2025–2026 academic year. Nearly 90 percent of recipients are from underrepresented communities, reflecting the foundation’s focus on expanding access to hospitality careers.

Keep ReadingShow less
Congressional deadlock shutters government
Photo by Kevin Dietsch/Getty Images

Congressional deadlock shutters government

Summary:

  • The U.S. government shut down at midnight after Congress failed to agree on funding.
  • About 750,000 federal employees will be furloughed daily, costing $400 million.
  • Key immigration and labor programs are halted.

THE FEDERAL GOVERNMENT shut down at midnight after Republicans and Democrats failed to agree on funding. Disputes over healthcare subsidies and spending priorities left both sides unwilling to accept responsibility.

Keep ReadingShow less