Kolkata-based Entiovi Technologies developed the platform
The International Institute of Hotel Management Kolkata recently launched “NamAIste – IIHM HospitalityGPT,” the first generative AI platform for the global hospitality industry.
Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.
What Is NamAIste? IIHM Kolkata’s AI Leap in Hospitality
THE INTERNATIONAL INSTITUTE of Hotel Management Kolkata recently launched “NamAIste – IIHM HospitalityGPT,” the first generative AI platform tailored to the hospitality industry. The platform supports industry professionals and students globally at the shop-floor level.
NamAIste is a customised large language model built for hospitality, providing real-time access to industry insights, global trends, standard operating procedures and service innovation strategies for students, faculty, professionals, and stakeholders, IIHM Kolkata said in a statement.
“It is an engine of innovation, excellence, and a bold announcement that India is on par with the best in the world,” said Suborno Bose, IIHM’s chairman. “The time for India to lead has come and we have arrived. If the U.S. can have Google and China can have DeepSeek, India can, and now does, have NamAIste. It is designed to empower students, faculty, hospitality professionals, and industry stakeholders with real-time access to insights, trends, and global best practices.”
Bose also said pilot tests showed NamAIste could cut guest room turnaround time by more than half, from 40 minutes to 18 or less, by using app-based processes.
“The application will make everything from booking and guest experiences to waste management process-driven and seamless,” he said. “It will not replace human resources but will assist and guide them to be more efficient, thereby adding value to the organisation’s profitability.”
He said the hospitality industry has shown strong interest in the application, which will be offered as a free download for the first year. Bose noted that more use cases will help the platform deliver better professional solutions.
“We will launch the professional version after a year, which will follow a subscription model,” he said.
Sanjoy Chatterjee, Entiovi Technologies’ director, said the platform is built on open-source technology and draws on hospitality data from 60 countries.
“Imagine a student in Bengal asking a question about Japanese culinary history and receiving an answer sourced from Japanese documents, translated into Bengali,” he explained, citing a simple use case of the tool in hospitality education and training.
Manish Dayya, general manager at Sofitel, BKC Mumbai, said it is a proud moment for India as the tool is made in India and supports the Make in India movement.
“This tool and technology will support the hospitality industry in India and globally,” he said.
A recent Rubix Data Sciences report found that India’s hospitality industry is projected to grow steadily despite regional and geopolitical uncertainties, with revenue expected to exceed $12.8 billion by 2027.
Sonesta named Stayntouch its preferred PMS after a two-year review.
It operates more than 1,100 properties with more than 100,000 rooms across 13 brands.
The system will support franchise growth, operations and guest experience.
SONESTA INTERNATIONAL HOTELS Corp. named Stayntouch its preferred property management system provider after a two-year review for its ability to support the company’s growing franchise model. It operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
The system will support franchise growth and operations, while improving the guest experience, Sonesta said in a statement.
“As we continue to grow our franchised portfolio, we needed a PMS that could match our scale while offering the flexibility and speed today’s hotel owners demand,” said Dan Ferrell, Sonesta’s vice president for enterprise applications and acting chief information officer. “Stayntouch delivers a cloud-based platform that’s intuitive for hotel teams, quick to deploy and adaptable across a range of property types and brand standards, making it an ideal fit for our evolving needs.”
Sonesta hotels will use the system to replace older PMS platforms, the statement said. It will make it faster to open or transition hotels and work for all property types. The system will connect with other systems and include support to keep operations running and maintain the business relationship across the portfolio.
Jacob Messina, CEO of Stayntouch, said the company is partnering with Sonesta as it expands its franchise portfolio.
“From day one, it was clear we shared a commitment to empowering hotel teams with technology that’s easy to adopt, flexible to scale and ready to integrate with the tools they rely on,” he said. “This partnership is about more than a platform; it’s about building a foundation that supports Sonesta’s long-term vision and operational success.”
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Duetto launched GameTime, a revenue system for select- and limited-service hotel brands.
GameTime provides rate optimization, pricing, forecasting, and performance tracking.
Alex Zoghlin was named CEO, succeeding David Woolenberg.
DUETTO, A REVENUE management software provider, launched GameTime, a revenue management system for select- and limited-service hotel brands. The company also recently named Alex Zoghlin as chief executive officer, replacing David Woolenberg.
GameTime combines rate optimization, enterprise pricing, forecasting, and performance tracking in one platform, Duetto said in a statement.
“We understand that one size doesn’t fit all,” said Sabrina Jackson, Duetto’s vice president for product management. “GameTime is built for brands operating limited- and select-service hotels, enabling teams to make pricing decisions and manage revenue operations efficiently.”
GameTime offers automated and manual pricing, reporting and forecasting, portfolio management, predefined segmentation and mobile access. Selim Hadj, RM solutions and systems director at Louvre Hotels Group, said GameTime meets the needs of limited-service hotels and aligns with the group’s revenue management strategy.
“It is the tool that delivers all the key features we need without overcomplicating the daily work of our on-site teams,” he said. “Whether general or front desk managers, our staff use it with ease and confidence. GameTime has not only streamlined our operations but also had a direct, measurable impact on our performance. Today, it’s an essential solution for any property looking to combine simplicity, efficiency, and profitability.”
Commenting on his appointment, Zoghlin said he is honored to serve as CEO and work with teams globally to deliver revenue management solutions to the hospitality industry.
“The hospitality industry is undergoing rapid transformation, driven by shifting guest expectations, rising costs, and economic volatility,” he said. “Hoteliers need stronger and more effective technology to meet their needs. With a clear product vision, strong customer ties, and a focused brand strategy, I’m confident in our ability to support hoteliers through this shift and drive the company’s next phase of growth.”
In April, Duetto acquired HotStats, a hotel benchmarking company, to expand revenue and performance tracking across rooms, F&B, and ancillary services.
97 percent are confident in meeting future cybersecurity goals; stronger threat protection is also needed.
TOP BUSINESS PRIORITIES for hospitality leaders are data security, system integration and growth enablement, according to a joint study by FreedomPay and Toast, two point-of-sale technology platforms. There is a need for secure payment processing, reflecting changes in the enterprise hospitality market and the increasing focus on customer-centric transactions.
The Enterprise Merchants Needs Assessment Study surveyed 200 hospitality decision-makers in April, including C-level executives, IT leaders and other stakeholders, to understand priorities in selecting payment solutions and POS systems.
“Enterprise hospitality leaders are facing increasing pressure to protect sensitive customer data while also delivering seamless and innovative guest experiences,” said Chris Kronenthal, FreedomPay’s president. “Our Next Level Commerce platform is uniquely positioned to address these challenges by providing a secure, integrated and scalable payment solution that empowers merchants to thrive in today’s competitive market and create exceptional customer experiences.”
The survey found that cybersecurity remains a priority in hospitality, with 97 percent of respondents confident in meeting future security goals. They also noted the need for stronger protection against evolving cyber threats.
Kelly Esten, chief marketing officer at Toast, said that with security and integration as priorities, enterprise brands need solutions that scale with their operations.
“These findings highlight the need to understand the specific requirements of the enterprise hospitality segment and to provide solutions that address them,” he said.
The study found that integration drives value, with all merchants indicating an integrated payment solution is valuable to their organization. Additionally, 52 percent cited increased data security as a top benefit, up from 28 percent in 2024.
The survey showed that growth enablement is a top priority for hospitality decision-makers, with 92 percent saying an integrated solution could scale with their business.
Separately, a recent Mews survey found about 70 percent of American travelers prefer checking in via app or kiosk over the front desk.
Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
The company will gain an integrated solution, improved service, cost savings and efficiency.
The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.
RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.
FreedomPay, a payment platform for businesses, enables payments for hotels, guests and Red Roof franchisees, the company said.
“With FreedomPay’s advanced payment gateway, Red Roof is gaining a strategic edge, driving operational efficiency and ensuring our processing is omnichannel-ready,” said Sharee Brell, Red Roof’s senior vice president of technology. “The partnership positions our brand and franchisees for greater success in the years ahead while providing our guests with an elevated experience.”
Chris Kronenthal, FreedomPay’s president, said the company is trusted by major hospitality brands and is partnering with Red Roof to deliver a unified experience for franchisees and guests.
“Our Next Level Commerce technologies will enable secure omnichannel payments at hundreds of Red Roof locations across the U.S.,” he said.
Red Roof is investing in people and technology to advance the brand, Red Roof President Zack Gharib told Asian Hospitality during an interview at AAHOA’s 2025 Convention and Trade Show.
Wyndham Upgrades 6,000+ Hotels with Cloud Payment Interface
WYNDHAM HOTELS & RESORTS deployed payment processor Elavon’s cloud payments interface to more than 6,000 franchisees in the U.S. and Canada. Hotels under Wyndham’s 25 brands can use CPI without on-site hardware for their property management systems.
The cloud-based solution is designed to reduce operational overhead, limit hardware-related security issues and support mobile check-in, Elavon said in a statement.
“The shift to Elavon’s cloud payments interface helps ensure our franchisees have access to modern, secure, and reliable payment processing solutions,” said Scott Strickland, Wyndham’s chief commercial officer. “This is more than just a technological upgrade; it’s about enabling a seamless guest experience and reducing complexity. With CPI, we can support faster check-ins, touchless payments and a secure, PCI DSS-compliant environment across all our properties.”
Wyndham franchisees can use CPI to access payment services that adjust to changing operational needs, the statement said. Benefits include integration with cloud-based third-party software—such as property management systems, reservation platforms and loyalty programs—as well as encryption and tokenization technologies to protect transactions.
Noble Tackett, Elavon’s head of merchant, institutional client group and global airlines, said CPI enables Wyndham franchisees to maintain a streamlined, secure payment process that can adapt to future growth.
“We’re excited to help Wyndham’s properties stay ahead of the curve by offering flexible solutions, such as mobile check-in, that meet the evolving needs of both franchisees and guests,” he said.
Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts, recently announced new initiatives at the company’s 2025 Global Conference at Caesars Forum in Las Vegas, including technology, marketing, loyalty program updates and expansion in India.