Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
A GROUP OF InterContinental Hotels Group franchisees have filed a lawsuit against the company in connection with a cyber-attack that “significantly disrupted” its booking channels and other applications in mid-September. The lawsuit claims that IHG should have taken more steps to prevent the breach in light of warnings it received after a previous breach.
IHG implemented a response plan, including notifying the relevant regulatory authorities, working with its technology suppliers and engaging external specialists to investigate the incident, according to the company. The breach affected IHG’s reservations and customer care call centers, as well as internal systems, such as Merlin and the IHG Help Desk, according to a statement from AAHOA on the breach. The association said franchisees, including some of its members, saw a complete shutdown in guestroom bookings during this outage.
On Sept. 15, several IHG franchisees filed a lawsuit against IHG in the U.S. District Court for the Northern District of Georgia Atlanta Division alleging the company should have done more to prevent the breach. The lawsuit references a similar breach the company experienced in 2017 as an example that IHG should have taken further steps to secure its system.
“For the second time in recent years, defendants have allowed a third-party actor to access their network and disrupt numerous functions, including, but not limited to, IHG Concerto, the online platform that guests use to reserve hotel rooms at any of the approximately 3,500 IHG-branded properties throughout the United States,” the lawsuit says. “The Data Breach was the inevitable result of IHG’s inadequate data security measures and lackadaisical approach to network security. Despite the well-publicized and ever-growing threat of cyberattacks, particularly in the hospitality industry, IHG refused to implement certain best practices, failed to upgrade critical security systems, ignored warnings about the vulnerability of its computer network and disregarded and/or violated applicable industry standards.”
A couple in Vietnam claim the conducted the hack using a password commonly used by IHG employees, according to a report from the New York Post. Plaintiffs in the lawsuit include Mayur Patel as well as Park 80 Hotels and PL Hotels, companies owned by LaPlace, Louisiana-based hotelier Vimal Patel who also filed another lawsuit against IHG in 2021 over the company’s fees and preferred vendor program.
“These hackers were not pros and they were still able to do the damage. The lame password used is complete opposite of the hotel users’ password requirements when we have to access our own system.” he said. “Also, IHG charges $16.40 per room per month in technology fees in addition to a 8 cent per transaction fee for credit cards. It forces franchisees to replace hardware every three to four years at a cost of approximately $40,000 to $55,000. So, why are franchisees always left on their own to gather losses and IHG cannot be held accountable?”
IHG had its booking channels and revenue generating systems back up quickly, an IHG spokesperson told The Post.
“Our security measures following the unauthorized activity in our technology systems are continuing,” the spokesman said. “We are working closely with our technology suppliers and external specialists have also been engaged to investigate the incident. At this time, we have not identified any evidence of unauthorized access to guest data. We remain focused on supporting our hotels and owners.”
The spokesman could not give a comment on pending litigation.
As most of the affected franchisees are small business owners who cannot afford such unexpected losses, particularly since they are still recovering from the COVID-19 pandemic, AAHOA said previously. The association said IHG should ensure that the affected franchisees are recouped their losses from the breach and an explanation for what happened.
“IHG owes its franchisees transparency,” said Laura Lee Blake AAHOA President & CEO. “IHG has not been forthcoming in explaining the outage to AAHOA-Member hotel owners, who bore the brunt of revenue losses from bookings missed due to the disruptions. As the world’s largest hotel trade association, we speak for thousands of small business owners who deserve an explanation, as well as being made whole for these preventable losses.”
AAHOA also said its members are concerned about the privacy of guests’ financial and personal data.
“To maintain the trust and confidence of its current and future customers, and that of its franchisee community, IHG must shore up its booking systems to prevent future data security breaches and provide more transparency into what happened and how IHG plans to move forward,” the association said.
Marriott launches Outdoor Collection and Bonvoy Outdoors platform.
First two brands are Postcard Cabins and Trailborn Hotels.
Platform features 450+ hotels, 50,000 homes and activities.
MARRIOTT INTERNATIONAL RECENTLY launched the brand “Outdoor Collection by Marriott Bonvoy” and introduced “Marriott Bonvoy Outdoors,” a digital platform that lets travelers plan trips by destination or activity. The first two brands in the Outdoor Collection are Postcard Cabins and Trailborn Hotels.
Outdoor Collection offers stays such as cabins near national parks and hotels on cliffs, providing access to nature along with basic guest needs, including beds, running water and restrooms, Marriott said in a statement.
The Marriott Bonvoy Outdoors platform includes 450 hotels, 50,000 homes and villas, and tours and activities, the statement said. Postcard Cabins has 1,200 cabins across 29 U.S. locations within two hours of major cities and Trailborn Hotels offers properties in the Blue Ridge Mountains, the Grand Canyon, and Wrightsville Beach, North Carolina.
“We built Marriott Bonvoy Outdoors to help people, whether that’s cresting a mountain trail, catching the perfect wave, or simply finding quiet under the stars,” said Peggy Roe, Marriott's executive vice president and chief customer officer. “Travel is at its best when it speaks to who we are and what we love. It’s about reconnecting with yourself and the people you love in the places that inspire you most. With the new Outdoor Collection by Marriott Bonvoy, our curated Marriott Bonvoy Moments and activations like the Drop Pin Challenge with Dylan Efron, we’re not just offering places to stay, we’re opening doors to experiences that inspire, connect and stay with you forever.”
Marriott Bonvoy partnered with Dylan Efron on the Drop Pin Challenge, a treasure hunt across 20 U.S. and Canadian locations with 10 million points at stake. Travelers can visit marriottbonvoyoutdoors.com for rules and locations and the first 50 eligible participants to scan each pin earn 10,000 points. The platform is also partnering with Outside Interactive to offer Marriott Bonvoy Moments that connect guests with nature and activities.
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