Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
THE LATEST ROUND of federal stimulus to brake the economic slide brought on by the COVID-19 pandemic has passed the House but is facing a tough battle in the Senate. In the meantime, several hospitality industry groups have sent Washington a detailed list of what they would like to see included in the legislation to benefit hotels.
Entering into the fray, on Wednesday AAHOA and the American Hotel & Lodging Association, along with the Latino Hotel Association, and the National Association of Black Hotel Owners, Operators & Developers, sent a detailed letter to Congress outlining the provisions they want to see included.
“It is imperative that our lawmakers take concrete steps to ensure the viability of our travel and tourism industry as this health crisis persists,” said Cecil Staton, AAHOA president and CEO, in a statement. “From protecting employees and providing limited safe harbor to hotels that abide by proper public health guidelines to supporting small businesses using relief programs and ensuring industry solvency, Congress can make a real difference in assisting one of the industries hit hardest by this crisis.”
There are four main areas of concern listed in the letter:
Extend the Paycheck Protection Program previously funded by the CARES Act as well as offering hotel employees direct tuition assistance or tax credits and expanding the Employee Retention Credit.
Provide tax credits for cleaning equipment and personal protective equipment for employees.
Give relief for hotel commercial mortgages and increase the size and flexibility of PPP loans.
Incentivize Americans to travel again when it’s safe with a new, temporary travel tax credit and the restoration of the entertainment business expense deduction.
Citing that the April Jobs Report from the Bureau of Labor Statistics showed the hospitality and leisure industry lost 7.7 million jobs, the groups said the aid is needed now.
“The hospitality industry is in a fight for survival,” said Chip Rogers, president and CEO of AHLA, in a statement. “We are grateful to the leadership of both parties during one of the most difficult health and economic challenges we have faced. We are urging Congress to do even more to help the hotel industry so that our small business hotel operators can keep the lights on and retain and rehire employees.”
During a roundtable discussion about the travel and tourism industry with Vice President Mike Pence, U.S. Labor Secretary Eugene Scalia, Florida Governor Ron DeSantis and other industry leaders this week, Danny Gaekwad, Chairman of OSEM Hospitality Management in Ocala, Florida, touched on the issues of extending and expanding the PPP and more regulation of CMBS loans. He said hotels would need federal assistance in reopening to guests.
“This pandemic hit the hotel industry particularly hard, and owners and employees alike continue to struggle,” Gaekwad said. “Reopening our businesses with common sense precautions that prioritize the health and wellbeing of employees and guests will help our industry and our state get our economy moving again.”
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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