WIFI SERVICE IS ‘very important’ for more than 90 percent of hotel guests surveyed for a new white paper from Hotel Internet Services. Also, 84 percent of respondents agree that it as an expected in-room amenity worth investment.
The white paper, “Meeting Hotel Guest Wi-Fi Expectation in the Age of Hyper-Connectivity and IoT”, analyzes a survey conducted this year and reveals that guests always consider complimentary Wi-Fi while booking decisions. 76 percent of the guests responded to the survey stated that the unavailability of free WiFi will influence their booking decision while 94 percent of hoteliers also consider WiFi as ‘very important’.
More than 80 percent of guests indicates poor signal coverage as an issue they most encountered. Another 49 percent stated that they would find a hotel’s internet to be out of service, while 41 percent mentioned the difficulty in logging into a hotel’s portal page.
Other research shows that 81 percent of guests have experienced a poor WiFi connection during the past 12 months, along with the fact that 85 to 90 percent of the properties face such issues. 82 percent of guests consider the security and privacy of the hotel WiFi network ‘very important’ and 75 percent of them won’t make purchases from a company if they believe their information at risk.
87 percent of guests prefer to wirelessly cast their personal devices rather than login directly to an app on the television. More than 90 percent of hoteliers rated content streaming among the most sought-after service by guests.
“As more hotel processes go online and with the growing trend of hoteliers implementing devices such as panic buttons, with the HIS survey revealing that 58 percent plan to do so in the next 24 months, such networks can also ensure the seamless functioning of all operations without sacrificing guest connectivity,” the white paper read.
Another point in the study supporting the importance of WiFi is the number of respondents traveling with smartphones. It has gone from 78 percent in 2015 and 75.91 percent in 2017 to 98.5 percent in 2019. The number of guests with a desire to connect devices to guestroom’s internet service also jumped from 67 percent in 2015 to 76 percent in the most recent survey.