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Padukone stars in Hilton's new campaign

It aims to grow India portfolio by 10 times over the next decade

Deepika Padukone in Hilton’s India campaign highlighting modern travel experiences

Hilton Worldwide Holdings launched its “It Matters Where You Stay” campaign featuring Indian actor and brand ambassador Deepika Padukone.

Vishnu Rageev R.
By Vishnu Rageev R.Jun 09, 2025
Vishnu Rageev R.

Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.

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Deepika Padukone Stars in Hilton’s 2025 India Travel Campaign

HILTON WORLDWIDE HOLDINGS launched its new “It Matters Where You Stay” campaign featuring Indian actor and brand ambassador Deepika Padukone. The campaign, filmed in Bengaluru, highlights different aspects of a hotel stay, including preparing for an event, balancing work and rest, and taking time to recharge.

The new campaign captures moments that support Deepika’s routine and reflect the needs of the modern Indian traveler, focusing on design and service that create experiences, Hilton said in a statement.

“At Hilton, we’re ‘For The Stay,’ an experience unique to Hilton and our 24 brands worldwide,” said Mark Weinstein, Hilton’s chief marketing officer. “The Stay empowers our guests to rest, recharge and prepare for whatever the rest of their trip holds. We designed this campaign around the spirit of a new generation of Indian travellers. They shape success on their own terms and we’re here to host them in India and globally. Deepika brings her own authentic Stay story to life in a way that reflects the drive we see in our guests every day.”

Padukone said it’s the welcome, personal touches and attention to detail that make a Hilton stay memorable.

Meanwhile, Hilton aims to grow its India portfolio tenfold over the next decade. The company plans to open new hotels this year in Bengaluru, Surat, Jabalpur, Hyderabad and Mumbai. It is also adding five brands tailored to the Indian market to meet growing demand.

The company held its first brand showcase in Bengaluru, featuring 10 brands including Conrad, DoubleTree, Waldorf Astoria, LXR, Curio Collection and Spark. It also announced plans to open 29 hotels across India in five years, including LXR’s debut in Bengaluru by 2026.


hilton campaignindian hospitality industryit matters where you stayhilton campaign bengalurudeepika padukone hilton ad

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