Green Key debuts entry-level sustainability program
The program, now open for enrolment, targets hotels with limited resources
Green Key Global recently launched Green Key Ready, an entry-level program to help resource-limited hotels begin sustainability efforts and work toward full Green Key Eco-Rating certification.
Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.
Green Key Ready Program 2025: A Simple Start for Hotel Sustainability
GREEN KEY GLOBAL, a sustainability certification body, recently launched Green Key Ready, an entry-level program for hotels starting their sustainability efforts or operating with limited resources. The program includes a fundamentals-based questionnaire and supporting materials to help properties prepare for full Green Key Eco-Rating certification.
Green Key Ready is a step toward full certification, helping hotels meet initial sustainability requirements, Green Key Global said in a statement. Green Key Global is owned by the Hotel Association of Canada and the American Hotel & Lodging Association.
“Sustainability is no longer an option—it’s an expectation,” said Anick Levesque, Green Key Global’s managing director. “A year ago, AHLA and HAC strengthened their commitment to Green Key Global, marking a new chapter for sustainability in the hospitality industry. Since then, we’ve expanded our programs to better serve hotels at every stage of their journey. The launch of Green Key Ready is a direct result of that momentum.”
The program was developed in collaboration with hospitality leaders, industry partners, and sustainability experts to provide a structured, affordable framework for properties with limited resources, the statement said.
“On the one-year anniversary of our partnership, AHLA is reaffirming its commitment to meeting guest expectations with the launch of Green Key Ready,” said Rosanna Maietta, AHLA’s president and CEO. “This tool helps hotels of all sizes integrate sustainability into their operations while supporting our Responsible Stay initiative.”
Beth McMahon, HAC’s president and CEO, called Green Key Ready a game-changer for certification.
“It removes barriers for hotels ready to take action by offering a clear, affordable starting point,” she said. “This program will accelerate sustainable practices across the industry and set a new benchmark for responsible hospitality.”
The program also supports hotel brands and management companies by simplifying onboarding, increasing ESG engagement, and offering a path to full certification.
In February, the Courtyard by Marriott San Antonio Riverwalk in Texas received the Green Key Global Sustainability Certificate for its eco-friendly practices.
The Deep Plane Facelift is an advanced surgical technique that has profoundly changed traditional approaches to aesthetic facial surgery. Instead of simply tightening the skin, the Deep Plane method operates on the deep anatomical layers, allowing for a more natural, comprehensive, and durable rejuvenation effect.
The Core Technique and Its Advantage
Facial aging is characterized not only by collagen loss in the skin but, more significantly, by the descent of deep soft tissues—specifically the facial fat pads and the underlying muscle-fascial structure known as the SMAS (Superficial Musculoaponeurotic System). This process leads to the loss of the youthful inverted triangle shape (the V-shape), the formation of jowls, and sagging of the neck.
Traditional facelifts often separated the skin from the SMAS and primarily tightened tissues horizontally, which could result in an unnatural, pulled, or stretched appearance. The Deep Plane technique is distinct: the surgeon elevates the skin, the SMAS, and the deep fat pads as a single, composite unit. This approach allows for the repositioning of the sagging structures in a vertical, natural direction, restoring volume to the mid-face and cheekbones.
A key benefit of this method is that it achieves the lift without tension on the skin, ensuring the face looks refreshed and smooth, rather than strained. Because the Deep Plane involves less skin dissection, the blood supply to the skin is better preserved, contributing to faster healing and a more stable result that can last 10–15 years.
While the Deep Plane Facelift is a major surgery, its technique often allows for a quicker and more comfortable recovery compared to older, more superficial methods. Patience and adherence to post-operative instructions are crucial for optimal results.
The First Week (Days 1–7): Peak Swelling. Immediately following the procedure, patients will experience discomfort, numbness, and tightness in the face and neck. Swelling and bruising are maximal during the first three days. During this critical period, strict rest with the head elevated (in a semi-reclined position) is essential to minimize swelling and bleeding risk. Heavy lifting or strenuous activity is strictly prohibited. Skin sutures are typically removed toward the end of the first week or early in the second.
The Second Week (Days 8–14): Returning to Function. Swelling and bruising begin to diminish significantly during this phase. The face and neck may still appear somewhat puffy, but visible signs improve daily. Many patients feel well enough to return to non-strenuous office work and resume light daily activities by the end of the second week. The sensation of tightness and numbness, particularly around the ears, is normal and continues to resolve.
The First Month (Weeks 3–4): Resuming Activity. By one month post-op, the majority of swelling and bruising have resolved, and the facial contours are becoming noticeably defined. Patients are usually cleared to begin light exercise and physical activity (after consulting their surgeon). Scars are healing well, and scar-fading products can often be introduced. The results of the surgery are clearly visible at this stage.
Full Healing (3–6 Months): Final Result. Although patients look and feel significantly better within a month, the complete resolution of deep tissue swelling and the return of full sensation can take three to six months. Only after this time can the final, long-lasting results of the Deep Plane Facelift be fully appreciated. Consistent sun protection and diligent scar care remain important to maintain the best outcome.
Your Time to Reclaim the "Youth Triangle"
Deciding on a facelift is a deeply personal journey, yet the desire is universal: to have an outer appearance that matches the vitality you feel inside. The Deep Plane Facelift offers a solution that moves beyond simple cosmetic changes, providing true, structural rejuvenation. It doesn't just tighten; it subtly yet powerfully reverses the effects of gravity, restoring the graceful contours of the "youth triangle" without making you look like someone else.
If you are seeking a method that promises longevity, naturalness, and a fundamental correction of facial descent, this advanced technique may be your ideal path. The first and most crucial step is always a consultation with an experienced, certified plastic surgeon specializing in the Deep Plane method. Only an expert can assess your unique anatomy and confirm if this revolutionary procedure is the key to unlocking the fresher, younger version of yourself.
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Most changes took effect Sept. 22 to ease taxes and improve cash flow.
Delhi recently dropped police-issued license requirement for hotels.
THE FEDERATION OF Hotel and Restaurant Associations of India said the country’s new goods and services tax framework on hotels with room tariffs below $84.75 would have an adverse impact. The association, representing more than 100,000 members, urged the government to reinstate input tax credit.
The 56th GST Council’s tax reduction is part of broader reforms introducing a two-slab structure: 5 percent for mid-market services and 18 percent for standard services, with a 40 percent rate for super-luxury, sin and demerit goods. Most changes took effect from Sept. 22, aiming to reduce the consumer tax burden, improve business cash flow and simplify compliance through automated refunds and registration.
Hotels with tariffs below $84.75 face a 5 percent levy without ITC under GST 2.0, which allows businesses to offset tax paid on purchases against tax collected on sales, preventing double taxation, The Tribune reported.
FHRAI said the withdrawal of ITC has raised costs on rentals, utilities, staff and capital spending. It said that hotels in tier II and III cities have been hit hardest, discouraging investment and slowing domestic tourism growth.
Surendra Kumar Jaiswal, FHRAI president, urged government intervention to protect an industry that supports over 60 million jobs and anchors India’s service economy.
“Our industry is one of the largest generators of employment and a key driver of India’s service economy,” Jaiswal said, according to The Tribune. “But the GST framework without ITC has created inequities that threaten our competitiveness.”
He also raised the issue of “copyright harassment,” where hotels and restaurants face overlapping royalty demands from multiple societies, creating legal and financial strain. He called for clearer definitions of society roles and safeguards against unjust litigation.
Jaiswal said the association seeks infrastructure and industry status for the hospitality sector to unlock low-cost credit and promote balanced regional development, especially in smaller towns.
“We are not seeking concessions, but fairness, clarity and parity,” he said. “By restoring ITC, resolving copyright ambiguities and granting infrastructure and industry status, the government can empower hospitality to support the vision of Viksit Bharat 2047.”
Delhi recently removed the requirement for police-issued licenses for hotels, motels and guest houses, a move welcomed by the Hotel Association of India.
USTA said the U.S. travel economy could lose $1 billion a week in a government shutdown.
White House reportedly ordered agencies to plan layoffs of nonessential staff.
Around 88 percent of Americans want Congress to prevent a shutdown.
A LOOMING U.S. government shutdown could cost America’s travel economy $1 billion a week, the U.S. Travel Association said. Federal funding runs through Sept. 30 and without a stopgap budget, many operations would halt on Oct. 1.
President Donald Trump blames Democrats for failing to reach a deal, while Democrats criticize him for canceling a negotiation meeting. Senate Democrats had previously resisted a shutdown over fears of mass firings and deep spending cuts, but a similar threat now looms, Fox News reported.
Meanwhile, the White House budget office is directing federal agencies to prepare layoff plans for nonessential employees in a potential shutdown, Politico reported. The Office of Management and Budget’s plan to permanently cut the workforce, detailed in a memo shared with POLITICO ahead of release to agencies, raises the stakes of a shutdown next week.
A shutdown would disrupt federal agencies, including the Transportation Security Administration and hurt the travel economy, U.S. Travel Association CEO Geoff Freeman wrote in a Sept. 25 letter to Congress.
USTA called on Congress to act to prevent the looming threat.
“A shutdown is a wholly preventable blow to America’s travel economy—costing $1 billion each week—and affecting millions of travelers and businesses while straining an already overextended federal travel workforce,” Freeman said. “While Congress recently provided a $12.5 billion down payment to modernize our nation’s air travel system and improve safety and efficiency, this modernization will stop in the event of a shutdown.”
USTA said that halting air traffic controller hiring and training would worsen a nationwide shortage of more than 2,800 controllers and further strain the air travel system.
If the Federal Aviation Administration cannot hire or train controllers, longer security lines, flight delays and cancellations are likely, Freeman wrote in the letter. Programs for air traffic control, however, are slated to continue during a shutdown.
A recent Ipsos survey cited in the USTA letter found 60 percent of Americans would cancel or avoid air travel during a shutdown. Approximately 81 percent said shutdowns harm the economy and inconvenience travelers and 88 percent said Congress should work across party lines to prevent one.
About 50,000 Transportation Security Administration employees, responsible for airport security, would work without pay, worsening staffing challenges, Reuters reported.
Shutdown losses would add to a projected $29 billion drop in visitor spending in 2025, driven by fewer international visitors and weaker domestic demand, according to Forbes.
The U.S. tourism industry entered 2025 expecting growth in travel demand and visitor spending. International arrivals, however, are down due to an eight-month Canadian travel boycott and a summer decline in Indian tourists amid disputes between Trump and Prime Minister Narendra Modi over tariffs, Russian oil and credit for an India-Pakistan ceasefire, Forbes said.
In December, President Joe Biden signed the American Relief Act, preventing a shutdown before Christmas and funding the government through March 14.
The House introduced the Lawsuit Abuse Reduction Act of 2025 to reform tort law.
AAHOA said the bill would restore accountability in the legal system.
In 2023, the Supreme Court vacated a case on “tester lawsuits” under the ADA.
THE HOUSE OF Representatives recently introduced the Lawsuit Abuse Reduction Act of 2025 to reform tort law and mandate sanctions for frivolous lawsuits. AAHOA supported the bill, saying it would restore accountability to the legal system, an issue for small-business owners such as hoteliers.
The bill — introduced in the U.S. House by Republican Reps. Mike Collins of Georgia, Brandon Gill of Texas, Tom Tiffany of Wisconsin and Harriet Hageman of Wyoming — would amend Rule 11 of the Federal Rules of Civil Procedure.
“This legislation will help restore accountability in our courts, protect job creators from frivolous legal attacks and reform a civil justice system that too often favors abuse over fairness,” said Rep. Collins. “We’re sending a clear message: the courtroom should be a place for justice, not a playground for abuse.”
The act would:
Require sanctions for frivolous lawsuits instead of leaving them discretionary.
Remove the 21-day delay for filing sanctions if the challenged pleading is withdrawn or corrected.
Mandate payment of reasonable expenses, including attorney fees, to parties harmed by frivolous filings.
Allow additional sanctions, such as striking pleadings, dismissing cases, or imposing financial penalties to deter future violations.
Kamalesh “KP” Patel, AAHOA chairman, said that for small-business owners, a single frivolous lawsuit can threaten their livelihoods and undo years of work.
"This legislation gives hoteliers a fighting chance by ensuring those who weaponize the courts face real consequences,” he said. “It's about restoring fairness so our members can focus on what they do best: running their businesses and supporting their teams."
In 2023, the U.S. Supreme Court vacated as moot a case that could have set a precedent limiting “tester lawsuits” against hotels under the Americans with Disabilities Act. The court noted it may still address whether someone can sue a hotel without intending to stay there. The case, Acheson Hotels, LLC v. Laufer, was filed by Deborah Laufer, who claimed the hotels’ websites failed to disclose whether accessible rooms were available.
“Frivolous lawsuits don't just waste time — they siphon resources away from job creation, community investment and growth,” said Laura Lee Blake, AAHOA president and CEO. “This legislation provides protection for small-business owners who cannot afford to fend off meritless claims. Protecting them means protecting the vitality of Main Street economies across the country.”
AAHOA urges Congress to pass the legislation and protect small-business owners from abusive lawsuits.
U.S. hotel performance rose week over week but remains below last year, CoStar reported.
Seventeen of the top 25 markets saw occupancy decline.
Houston recorded the largest drop in occupancy.
U.S. HOTEL METRICS rose for the week ending Sept. 20 but remained below last year’s levels, according to CoStar. Overall, 17 of the top 25 markets posted an occupancy decline.
Occupancy increased to 68.1 percent for the week ending Sept. 20, up from 65.4 percent the previous week but 1.1 percentage points lower than the same week last year. ADR rose to $168.98 from $162.71, a 0.3 percent decline year over year. RevPAR grew to $115.12 from $106.43, down 1.4 percent from 2024.
Among the top 25 markets, Houston posted the largest drop in occupancy, falling 12.3 percent to 60.5 percent and the second-steepest decline in RevPAR, which decreased 20.1 percent to $73.89.
New Orleans reported the steepest declines in ADR, falling 11.6 percent to $139.37 and in RevPAR, dropping 22.4 percent to $75.27.