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GraceSoft, Urban Park and LodgeTender launch global independent hotel network

The alliance offers technology, revenue optimization, consulting and a non-franchise membership brand

GraceSoft, Urban Park and LodgeTender launch global independent hotel network

GRACESOFT, URBAN PARK Hotel Collection and LodgeTender have integrated their portfolios to create an independent hotel service and membership network. The alliance provides hotel management technology, revenue optimization, consulting and a non-franchise membership brand, helping independent hoteliers compete in the market, the companies said in a joint statement.

“Our mission is to equip independent hoteliers with the resources and technology they need to compete with major brands while retaining their unique identities,” said Gideon Stanley, GraceSoft’s CEO. “This collaboration brings together over 2,000 hotels, helping them improve efficiency, guest satisfaction, and profitability.”


The partnership offers a suite of solutions including property management systems, booking engines, revenue analytics and distressed property recovery consulting, giving hoteliers access to tools typically reserved for large franchise chains, the statement said.

GraceSoft and LodgeTender will provide hotel technology solutions, including property management, booking and channel management tools, reservations optimization, dynamic pricing, and online visibility, the statement said. The Urban Park Hotel Collection will offer a non-franchise membership model, allowing hotels to retain their identities while benefiting from a membership brand focused on the operational needs of independent hotel owners.

In April, HotelREZ Hotels & Resorts reported a 34.5 percent increase in GDS reservations for independent hotels over the past year, with a 4.2 percent rise compared to pre-pandemic levels in 2019.

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Trump policies took center stage in 2025

Summary:

  • Policy shifts and trade tensions shaped the U.S. hospitality industry.
  • A congressional deadlock triggered a federal shutdown from Oct. 1 to Nov. 12.
  • Visa limitations and the immigration crackdown dampened international travel.

THE U.S. HOSPITALITY industry navigated a year of policy shifts, leadership changes, trade tensions and reflection. From Washington’s decisions affecting travel and tourism to industry gatherings and the loss of influential figures, these stories dominated conversation and shaped the sector.

Policy uncertainty took center stage as Washington ground to a halt. A congressional deadlock over healthcare subsidies and spending priorities triggered a federal government shutdown that began on Oct. 1 and lasted until Nov. 12. The U.S. Travel Association warned the shutdown could cost the travel economy up to $1 billion per week, citing disruptions at federal agencies and the Transportation Security Administration. Industry leaders said prolonged gridlock would further strain hotels already facing rising costs and workforce challenges.

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