GRACESOFT, URBAN PARK Hotel Collection and LodgeTender have integrated their portfolios to create an independent hotel service and membership network. The alliance provides hotel management technology, revenue optimization, consulting and a non-franchise membership brand, helping independent hoteliers compete in the market, the companies said in a joint statement.
“Our mission is to equip independent hoteliers with the resources and technology they need to compete with major brands while retaining their unique identities,” said Gideon Stanley, GraceSoft’s CEO. “This collaboration brings together over 2,000 hotels, helping them improve efficiency, guest satisfaction, and profitability.”
The partnership offers a suite of solutions including property management systems, booking engines, revenue analytics and distressed property recovery consulting, giving hoteliers access to tools typically reserved for large franchise chains, the statement said.
GraceSoft and LodgeTender will provide hotel technology solutions, including property management, booking and channel management tools, reservations optimization, dynamic pricing, and online visibility, the statement said. The Urban Park Hotel Collection will offer a non-franchise membership model, allowing hotels to retain their identities while benefiting from a membership brand focused on the operational needs of independent hotel owners.
In April, HotelREZ Hotels & Resorts reported a 34.5 percent increase in GDS reservations for independent hotels over the past year, with a 4.2 percent rise compared to pre-pandemic levels in 2019.
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