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Survey: Gen Z, millennials prioritize travel connectivity

Majority cite fast, reliable internet as top travel need

millennials and genz's travel tech expectations

Staying connected is a travel priority for Gen Z and millennial professionals, according to a Cox Business survey.

Summary

  • Staying connected is a travel priority for Gen Z and millennial travelers.
  • Unreliable and weak signals remain top travel frustrations.
  • Fast internet and mobile service is their top requirement.

STAYING CONNECTED REMAINS a key priority for Gen Z and millennial professionals while traveling, according to a Cox Business survey. More than 35 percent of respondents cited unreliable mobile connectivity as a top frustration, while 34 percent pointed to weak connectivity as a concern.


Fast and reliable internet and mobile service was identified by 58 percent as the most important feature, the survey found.

“Business travelers expect more than just a place to stay,” said Jady West, Cox Business’s vice president of hospitality. “That’s why we provide innovative, customized network solutions—backed by 24/7 expert support—to eliminate common connectivity pain points like spotty coverage and mobile dead zones.”

Cox Business’s hospitality subsidiaries, BlueprintRF and Hospitality Network, provide solutions to meet changing connectivity and entertainment needs, including managed WiFi, in-room TV video solutions, VoIP, and enterprise internet.

Rakesh Gupta, Atrium Hospitality’s vice president for IT, said reliable and high-speed connectivity isn’t a luxury for travelers—it’s an expectation.

“Whether they’re working remotely, streaming content, or staying in touch with friends and family, these guests value a seamless digital experience,” he said.

A recent Mews survey found that about 70 percent of American travelers prefer checking into a hotel using an app or self-service kiosk over the front desk.

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AHLA survey shows half of U.S. adults plan overnight leisure and business trips in 2025, with hotels topping traveler preferences.

Poll: Americans eyeing overnight trips

Summary:

  • Many U.S. adults plan overnight leisure and business trips this year, according to AHLA.
  • Hotels top the list for 44 percent of leisure travelers and 63 percent of business travelers.
  • Four in five guests plan to stay at midscale or higher properties.

HALF OF U.S. adults plan to travel overnight for leisure before year-end, according to an American Hotel & Lodging Association survey. Nearly one-third of employed adults, 31 percent, expect to travel overnight for business.

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