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First Hospitality's First Analytics aids data-driven decisions

The platform helps drive revenue growth, optimize financial performance and improve guest satisfaction, the company says

First Hospitality's First Analytics aids data-driven decisions

FIRST HOSPITALITY, A Chicago hotel management and development company, recently launched First Analytics, a suite of analytics and reporting tools. The platform helps hospitality leaders make data-driven decisions that drive revenue growth, optimize financial performance, improve guest satisfaction and increase employee engagement, First Hospitality said in a statement.

“First Analytics has been at the core of our company’s foundation. In this next phase, we are providing owners with real-time analytics through a customized dashboard for on-demand access to achieve their objectives,” said David Duncan, First Hospitality’s president and CEO. “We have created a solution that strengthens alignment, enables data-driven decisions, and helps us outperform competitors.”


First Analytics, customized for each hotel and tailored to the needs of First Hospitality’s owners, is updated daily, providing partners with real-time access to insights and benchmarks. Delivered through Microsoft Power BI, the tool offers transparency in property ownership and includes features such as:

  • Daily tracking of leading performance indicators.
  • Market share and channel contribution analytics.
  • Tracking of guest experience across hotels and restaurants.
  • General manager scorecard aligned with quarterly incentives.
  • Sales leader performance metrics related to booking goals and ROI.

“During his leadership at First Hospitality, Mike has demonstrated a strong understanding of data and analytics,” Duncan said. “We are confident that in this new role, Mike will continue to excel, push boundaries in leveraging real-time data, foster innovation, and ensure that our decisions are based on reliable data points.”

In September, SiteMinder, led by CEO Sankar Narayan, and IDeaS launched the "Dynamic Revenue Plus" revenue management system, providing hotels with live market intelligence to optimize inventory, pricing, and distribution strategies.

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 'America the Beautiful' Campaign Launched by Brand USA

Brand USA launches 'America the Beautiful' campaign

Summary:

  • Brand USA launched its “America the Beautiful” campaign to increase international visitation.
  • The campaign targets nine markets and includes an AI-powered trip planning hub.
  • It promotes 2026 U.S. events, including the World Cup and the nation’s 250th anniversary.

BRAND USA LAUNCHED “America the Beautiful,” a global tourism campaign to increase international visitation and hotel demand. The campaign was announced at Brand USA Travel Week U.K. & Europe 2025 in London.

The initiative aligns with $147 billion in travel exports through July, up 2 percent year over year, Brand USA said in a statement. The spending is projected to generate $39.6 billion in federal tax revenue, support millions of U.S. jobs and add $551 billion to the economy in 2025.

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