Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
THE U.S. HOSPITALITY industry’s campaign against human trafficking continued in 2020 as hotel companies and associations recognized National Human Trafficking Awareness Day. That included training and awareness events leading up to the Super Bowl, scheduled for Feb. 2 in Miami Gardens, Florida.
National Human Trafficking Awareness Day was Jan. 11, and January is National Human Trafficking Awareness Month. On Jan. 9, AAHOA, the American Hotel & Lodging Association and the Florida Restaurant & Lodging Association held an event in Miami to begin a month-long anti human trafficking campaign as part of AAHOA and AHLA’s joint “No Room for Trafficking” campaign.
“Human trafficking is a deplorable crime that damages and destroys millions of lives. Because of this, the hotel industry is committed to helping lead the way in bringing it to an end,” said AHLA President and CEO Chip Rogers. “We believe it is critical to convene our entire industry around a united approach to combat human trafficking and build partnerships with law enforcement officers and leaders in the prevention space.”
One of those law enforcement partners, Florida Attorney General Ashley Moody, attended the event along with lawmakers, experts and AAHOA President and CEO Cecil Staton and AAHOA Chairwoman Jagruti Panwala. In a joint statement, Staton and Panwala called human trafficking “a blight on society.”
“Trafficking is one of the ugliest and most despicable crimes in our society. It exploits society’s most vulnerable and destroys lives,” Staton and Panwala said. “Understanding the signs of trafficking and knowing how to respond can be the difference between life and death.”
AAHOA launched its anti-trafficking campaign in 2017 to provide training to members on recognizing the signs of human trafficking. It offers the programs online in partnership with organizations including Businesses Ending Slavery and Trafficking and Polaris.
Individual hotel companies also train their employees and franchisees on preventing human trafficking, with special focus during January. Intercontinental Hotels Group recognized the day and month with training for its employees, including a special group training and discussion session at the Crowne Plaza Atlanta Perimeter at Ravinia near the company’s Americas headquarters in Atlanta.
Georgia First Lady Marty Kemp and Mary Frances Bowley, founder and executive director of non-profit human trafficking survivor support group Wellspring Living attended the event.
“At IHG, we condemn human trafficking in all forms, and we are taking a strong stance in partnership with our owners, elected officials and others in the industry,” said IHG CEO for the Americas Elie Maalouf. “We will not tolerate it, or those who would enable it, in the IHG system of hotels, and we are empowering all of our colleagues with the tools, resources and support they need to combat this crime on every level.”
Earlier this month, Aberdeen, South Dakota-based My Place Hotels offered two weeks of training for its employees on preventing human trafficking, also in recognition of to National Human Trafficking Awareness Day.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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