Skip to content

Search

Latest Stories

EV Hotels enters metaverse with new partnership

The tech focused brand will work with “metavestor” club BAPESWORLD

EV Hotels enters metaverse with new partnership

EV HOTELS, A new technology-centric hotel brand founded by Ken Patel, is entering the “metaverse” by way of a partnership with “metavestor” club BAPESWORLD. Patel said his will be the first hotel company to play in the still fluidly defined metaverse, essentially a combination of online gaming, virtual reality, cyber meeting spaces and ecommerce.

When completed, EV Hotels will include a “crypto trade floor” in partnership with EV Hotel has partnered with cryptocurrency and NFT exchange Chicago Digital Exchange where the crypto trading community can meet in person to share information and expertise. Individual traders and companies will be able to buy membership trading rights through CDX that will include discounted exchange fees and other exchange amenities at the EV Hotel trading floors. Under the new agreement, BAPES will be featured in the “non-fungible tokens” lobby where it will have NFTs for sale for in-person and in the metaverse.


“Ventures like this are new to the hospitality and digital world, and that is why I am excited to announce the partnership between EV Hotel and BAPE,” Patel said. “This sort of partnership usually does not come to market, and to have metaverse in the same sentence with hospitality is unheard of. The world's first hotel brand to hit the metaverse. What we are doing is to create an experience that brings hospitality back and gives it life again. Innovation is a team sport, and this venture merges the capabilities of our respective teams.”

Atlanta-based EV Hotels will also provide live entertainment that also will take place online. Other technological features of EV Hotels will include an “experience desk” in place of a formal front desk, as well as automated check-in and smart appliances.

Launched in January, BAPES operates as Business Apes LLC with founding partners Erik Lydecker, Brian Esposito, Douglas Brue, Moe Zahria and former American football player Cam Jordan. Every holder of a BAPES NFT, considered part of the “BAPESCLAN,” earns continuous “metawards” and “metavends” from all of the “metaprojects” that the BAPESCLAN votes to invest in from a group fund.

“We’ve been working very hard since disclosing to the tremendous BAPESCLAN community in February, that we will be bringing the powerful hi-tech and crypto EV Hotel brand into the metaverse together with BAPES,” said Esposito, who also serves as chief strategy officer for EV Hotels.

There are 11 locations planned for EV Hotel around the world, with the first set to open in Phoenix by the end of 2022 or early 2023, Patel said in a previous interview with Asian Hospitality. The rest are planned in California, Florida and elsewhere, with corporate headquarters in Atlanta.

What is the ‘metaverse’

The term “metaverse” is a relatively new term for a collection of technologies that combine to create a virtual environment. It can include virtual reality such as ongoing online video games, as well as augmented reality, according to a November article in Wired magazine.

“It also translates to a digital economy, where users can create, buy, and sell goods,” the article said.

In October, Facebook announced it was rebranding its social media products into a new company called Meta that would position it to provide access to the metaverse.

“The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world,” the company said in a press release. “It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world.”

In September, Microsoft and OYO Hotels and Homes announced they would work together to develop “smart room” technology including customized in-room experiences, self-check-in, guest ID verification and augmented customer service, IoT-managed smart locks and virtual assistance using Microsoft Azure IoT. Small and independent hotels and homeowners worldwide will be able to use the new technology to manage guests’ experience, increase revenue and run operations securely.

More for you

G6 Hospitality Launches 24/7 Guest Support From August 1
Photo credit: G6 Hospitality

G6 launching 24x7 guest support on Aug. 1

Summary:

  • G6 Hospitality will launch 24x7 guest support on Aug. 1, expanding the current 18-hour window.
  • Escalations from phone, email and social media will be handled promptly by trained staff.
  • The service supports G6’s tech and service investments, including the AI-powered My6 app.

G6 HOSPITALITY, PARENT of Motel 6 and Studio 6, will launch a 24x7 customer support service for guests starting Aug. 1. The service extends the previous 18-hour window to full-day availability via phone, email and social media.

Keep ReadingShow less
Auro Hotels Showcases India Culture at TCMU Exhibit

Auro unveils 'India Cultural Corner' for children

Summary:

  • Auro Hotels opened the India Cultural Corner, where children can check in and explore Indian culture at The Children's Museum of the Upstate.
  • Families can engage with community art, activities and storytelling about daily life in India.
  • The exhibit runs through May 2026, offering interactive learning on Indian culture.

AURO HOTELS RECENTLY opened the India Cultural Corner at The Children's Museum of the Upstate in Greenville, South Carolina, offering a look into Indian stories for American families. The exhibition, held at The Grand Geo Hotel and running through May 2026, includes a hotel desk where children can check in and explore Indian culture through interactive activities.

Keep ReadingShow less
U.S. Firms Lose $2.4 Trillion by Skimping on Business Travel

Report: Business travel gaps cost U.S. firms $2.4T

Summary:

  • U.S. companies risk losing more than $2.4 trillion in sales due to underinvestment in business travel, says GBTA.
  • An 8.3 percent T&E increase could drive a 6 percent sales gain, despite post-COVID virtual meeting tools.
  • Current T&E spending is $294 billion—$24 billion short of the $319.1 billion needed for peak profitability.

U.S. COMPANIES ARE missing more than $2.4 trillion in potential sales due to underinvestment in business travel, according to a Global Business Travel Association report. Despite a post-pandemic rebound, travel and entertainment spending remains $66 billion below 2019 levels.

Keep ReadingShow less
AI threats in hospitality

Study: Cyberattacks on hotels to surge

Summary:

  • Around 66 percent of hotel IT and security executives expect more cyberattacks this summer, and 50 percent anticipate greater severity, according to VikingCloud.
  • Guest-facing systems most at risk include POS and payment technology at 72 percent, guest WiFi at 56 percent and front desk systems at 34 percent.
  • About 48 percent of executives lack confidence in their staff’s ability to detect and respond to AI-driven attacks and deepfakes.

APPROXIMATELY 66 PERCENT of hotel IT and security executives expect an increase in cyberattack frequency and 50 percent anticipate greater severity during the summer travel season, according to cybersecurity firm VikingCloud. In summer 2024, 82 percent of North American hotels experienced a cyberattack and 58 percent were targeted five or more times.

Keep ReadingShow less
Newly renovated Marriott Saddle Brook hotel in New Jersey, now managed by Stonebridge Cos.

Stonebridge to manage Marriott in Saddle Brook, NJ

Summary:

  • Stonebridge Cos. has added the Marriott Saddle Brook in Saddle Brook, New Jersey, to its full-service portfolio.
  • The renovated property is owned by Victory Worldwide LLC, led by CEO Anil Monga.
  • Located 20 miles from New York City, it is near the Meadowlands Sports Complex, Garden State Plaza and Hackensack University Medical Center.

STONEBRIDGE COS. RECENTLY added the 244-room Marriott Saddle Brook in Saddle Brook, New Jersey, to its full-service managed portfolio. The property is owned by Victory Worldwide LLC, led by CEO Anil Monga.

Keep ReadingShow less