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CoStar: U.S. hotel performance dips in fourth week of March despite YOY gains

New Orleans led with a 13.6 percent occupancy increase to 75.5 percent

CoStar: U.S. hotel performance dips in fourth week of March despite YOY gains

U.S. HOTEL PERFORMANCE dipped in the fourth week of March compared to the previous week but showed positive year-over-year comparisons, according to CoStar. Across all key metrics—occupancy, ADR, and RevPAR—there was a decline in this period compared to the preceding week.

Occupancy dropped to 65.3 percent for the week ending March 23, down from the previous week's 66.5 percent, with a 0.7 percent year-over-year increase. ADR decreased to $162.28 from the previous week's $163.21, showing a 2.5 percent climb compared to last year. RevPAR was $106.01, down from the previous week's $108.51, indicating a 3.2 percent increase compared to the same period in 2023.


Among the top 25 markets, New Orleans saw the highest year-over-year occupancy increase, rising 13.6 percent to 75.5 percent.

Las Vegas achieved the highest ADR growth, up 14.2 percent to $217.27.

The steepest RevPAR declines occurred in Chicago, which decreased by 12 percent to $87.95, and Nashville, which dropped by 10 percent to $131.14.

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 'America the Beautiful' Campaign Launched by Brand USA

Brand USA launches 'America the Beautiful' campaign

Summary:

  • Brand USA launched its “America the Beautiful” campaign to increase international visitation.
  • The campaign targets nine markets and includes an AI-powered trip planning hub.
  • It promotes 2026 U.S. events, including the World Cup and the nation’s 250th anniversary.

BRAND USA LAUNCHED “America the Beautiful,” a global tourism campaign to increase international visitation and hotel demand. The campaign was announced at Brand USA Travel Week U.K. & Europe 2025 in London.

The initiative aligns with $147 billion in travel exports through July, up 2 percent year over year, Brand USA said in a statement. The spending is projected to generate $39.6 billion in federal tax revenue, support millions of U.S. jobs and add $551 billion to the economy in 2025.

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