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CoStar: MLK calendar shift impacts week ending Jan. 18

San Francisco led the top 25 markets with the largest gains in all three metrics

CoStar MLK calendar shift
Occupancy increased to 55.8 percent for the week ending Jan. 18, up from 49.2 percent the previous week, according to CoStar. ADR came in at $155.81 from $144.03, while RevPAR grew to $86.93 from $70.92.

THE MARTIN LUTHER King Jr. Day calendar shift impacted U.S. hotel performance upward in the third week of January, boosting weekly and year-over-year metrics like occupancy, ADR and RevPAR, according to CoStar. San Francisco led the top 25 markets with the largest gains in all three key metrics.

Occupancy increased to 55.8 percent for the week ending Jan. 18, up from 49.2 percent the previous week, reflecting a 6.7 percent year-over-year increase. ADR came in at $155.81 from $144.03, marking a 10 percent rise compared to the same period last year. RevPAR grew to $86.93 from $70.92, a 17.4 percent year-over-year increase.


San Francisco led the top 25 markets in year-over-year growth, driven by the J.P. Morgan Healthcare Conference. Occupancy rose 35.9 percent to 71.2 percent, ADR surged 230 percent to $625.98, and RevPAR jumped 348.3 percent to $445.85.

Ahead of the presidential inauguration, Washington, D.C., recorded the second-highest ADR and RevPAR increases, with ADR up 52.8 percent to $221.62 and RevPAR climbing 83.9 percent to $131.16.

Dallas experienced the steepest RevPAR decline, down 4.7 percent to $78.50, followed by Oahu, which dropped 1.7 percent to $217.99.

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G6 Hospitality RMS Program Powers Q1 2025 Growth

G6 RMS properties log 11 percent Q1 revenue gain

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  • RMS properties saw 11 percent year-over-year revenue growth in Q1 and a 10 percent higher ADR.
  • Revenue-managed properties posted 11.5 percent growth through web and app channels.

PROPERTIES OF G6 Hospitality enrolled in its “G6 Revenue Management Services” program saw 11 percent year-over-year revenue growth in the first quarter of 2025, more than double the rate of the rest of the portfolio. They also recorded a 10 percent higher ADR than non-RMS properties.

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