- Occupancy rose to 56.4 percent in the week ending Feb. 7.
- San Francisco led top 25 markets in key metrics.
- New Orleans saw the largest key metric drop.
U.S. HOTEL METRICS rose for the first week of February, both week over week and year over year, according to CoStar. San Francisco led the top 25 markets with the largest increases across all three key performance metrics.
Occupancy rose to 56.4 percent for the week ending Feb. 7 from 54 percent the previous week, up 1.1 percentage points year over year. ADR increased to $158.69 from $150.55, up 1.7 percent year over year. RevPAR jumped to $89.55 from $81.37, up 2.8 percent from the same week in 2025.
Among the top 25 markets, San Francisco, host of this year’s Super Bowl, posted the largest year-over-year gains across all key metrics: occupancy rose 33.5 percent to 78.7 percent, ADR increased 108.3 percent to $409.25, and RevPAR rose 178.1 percent to $322.07, driven by Super Bowl LX.
Last year’s Super Bowl host, New Orleans, posted the largest declines vs. the 2025 game weekend: occupancy fell 22.4 percent to 57.5 percent, ADR dropped 65.4 percent to $170.46, and RevPAR fell 73.1 percent to $98.08.
