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CoStar: Columbus Day boosts hotel performance in second week of October

New Orleans had the highest YOY increases in key metrics due to the Water Environment Federation's Conference

CoStar: Columbus Day boosts hotel performance in second week of October

U.S. HOTEL PERFORMANCE improved in the second week of October compared to the previous week, with positive year-over-year comparisons due to the Columbus Day/Indigenous Peoples' Day calendar shift, according to CoStar. Key metrics, including occupancy, RevPAR and ADR, saw week-over-week increases.

Occupancy increased to 70.3 percent for the week ending Oct. 12, up from 65.6 percent the previous week, marking a 2.4 percent year-over-year rise. ADR rose to $166.88 from $156.25, reflecting a 1.4 percent increase compared to last year. RevPAR reached $117.28, up from $102.44 the prior week, showing a 3.8 percent increase from the same period in 2023.


Among the top 25 markets, New Orleans recorded the highest year-over-year increases: occupancy rose 20.1 percent to 75.6 percent, ADR increased 13.1 percent to $194.70, and RevPAR grew 35.9 percent to $147.18, driven by the Water Environment Federation's Technical Exhibition and Conference.

Atlanta experienced the second-highest increases in occupancy, rising 15.6 percent to 77.5 percent, and RevPAR, which increased 20.6 percent to $102.59, due to displacement demand from Hurricane Milton.

The steepest RevPAR declines were in Oahu Island, down 10.3 percent to $218.20, and Tampa, down 9.8 percent to $88.67, the latter affected by Hurricane Milton.

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  • 16 percent of small accommodation businesses focus on attracting guests, SiteMinder finds.
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  • Next-gen Little Hotelier adds tools once limited to larger properties.

ONLY 16 PERCENT of small accommodations worldwide spend more time attracting guests, while 49 percent focus on daily operations, according to a SiteMinder study. Although 53 percent would prefer to focus on guest acquisition, they remain occupied with property management tasks.

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