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CoStar: Columbus Day boosts hotel performance in second week of October

New Orleans had the highest YOY increases in key metrics due to the Water Environment Federation's Conference

CoStar: Columbus Day boosts hotel performance in second week of October

U.S. HOTEL PERFORMANCE improved in the second week of October compared to the previous week, with positive year-over-year comparisons due to the Columbus Day/Indigenous Peoples' Day calendar shift, according to CoStar. Key metrics, including occupancy, RevPAR and ADR, saw week-over-week increases.

Occupancy increased to 70.3 percent for the week ending Oct. 12, up from 65.6 percent the previous week, marking a 2.4 percent year-over-year rise. ADR rose to $166.88 from $156.25, reflecting a 1.4 percent increase compared to last year. RevPAR reached $117.28, up from $102.44 the prior week, showing a 3.8 percent increase from the same period in 2023.


Among the top 25 markets, New Orleans recorded the highest year-over-year increases: occupancy rose 20.1 percent to 75.6 percent, ADR increased 13.1 percent to $194.70, and RevPAR grew 35.9 percent to $147.18, driven by the Water Environment Federation's Technical Exhibition and Conference.

Atlanta experienced the second-highest increases in occupancy, rising 15.6 percent to 77.5 percent, and RevPAR, which increased 20.6 percent to $102.59, due to displacement demand from Hurricane Milton.

The steepest RevPAR declines were in Oahu Island, down 10.3 percent to $218.20, and Tampa, down 9.8 percent to $88.67, the latter affected by Hurricane Milton.

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WYNDHAM HOTELS & RESORTS’ Days Inn brand is launching a nationwide search to reunite five pairs of long-distance friends as brand ambassadors. The pairs, named “Days Inn-siders,” will spend a weekend highlighting a destination on the brand’s social media and receive $10,000, accommodations, flights and a daily stipend.

The initiative aligns with National Best Friends Day on June 8, and applications are open online through July 1, Wyndham said in a statement.

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Mark Hoplamazian, president and CEO of Hyatt Hotels Corp., received the Cornell Hospitality Icon of the Industry Award on June 3 in New York, recognizing his 18 years of leadership. The company also renewed its RiseHY commitment to hire 5,000 additional opportunity youth across the company and its hotels by the end of 2028.

The program provides employment access for individuals disconnected from the economy and supports their workforce participation through ongoing investment, Hyatt said in a statement.

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Report: Extended-stay April performance mixed

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U.S. EXTENDED-STAY AND overall hotel RevPAR declined in April, reflecting their long-term correlation, according to The Highland Group. Economy and mid-price extended-stay hotels performed better than their respective classes, while upscale extended-stay hotel RevPAR fell in line with all upscale hotels, according to STR/CoStar.

The Highland Group’s “US Extended-Stay Hotels Bulletin: April 2025” reported a 3.6 percent year-over-year increase in extended-stay room nights available. This gain partly reflects the addition of mid-price brands WaterWalk by Wyndham in May 2024 and Executive Residency by Best Western in January to the database.

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