Skip to content

Search

Latest Stories

Consultant: Hotels prioritizing remote sales and training to address labor shortage

Gillis Sales reports $23 million revenue in 2021 and client base up 40 percent

Consultant: Hotels prioritizing remote sales and training to address labor shortage

REMOTE SALES AND training appear to be surging in popularity among hotels, according to training consulting firm Gillis Sales. The firm reported $23 million in revenue from hospitality clients in 2021 and a 40 percent since the beginning of the pandemic.

The latest figures indicate that hotels are seeing the benefits of investing in sales to increase profitability as travel resumes, said Tammy Gillis, CEO of Gillis Sales. Gillis  foresees an increase in business as hoteliers turn to remote sales solutions to find and keep qualified salespeople.


Market trends suggest that leisure and corporate travel are increasing while labor shortage continues, according to the company’s statement.

"Hoteliers are feeling confident the worst is behind them and it’s time to invest in top line revenue to capture business as travel resumes,” the statement said. “Gillis provides its customers with tenured salespeople, alleviating the need to recruit and interview sales candidates, manage sales personnel and invest in expensive CRM infrastructure and sales tools."

Gillis credits her company’s virtual sales team, called Dynamic Sales Solution and which provides remote sales support focused on revenue generation, with bringing business to the company.

“I couldn’t be prouder of our team over the past two years. Their dedication to our clients, their extensive experience, and their commitment to success have directly contributed to the success of our clients,” Gillis said. “I am grateful to our clients who have worked with us through these challenging times and trusted us with their investment in sales."

In an earlier article, Gillis Sales urged hotels to get ready for the return of corporate travel.

More for you

AHLA members meet with U.S. lawmakers to discuss key hospitality legislation impacting hotel owners and workers

AHLA shares priorities with lawmakers

AHLA Members Unite on Capitol Hill to Advance Hospitality Legislation

MORE THAN 250 American Hotel & Lodging Association members met with lawmakers in the U.S. Senate and House to discuss legislative priorities critical to the hospitality industry. They raised concerns about tax and trade policies impacting hotel operating costs and travel demand amid ongoing budget reconciliation and tax negotiations.

Members also discussed expanding and upskilling the hospitality workforce through measures such as adjusting the H-2B visa cap and protecting the franchise model, which supports more than half of all U.S. hotels and 2.8 million jobs, the association said in a statement.

Keep ReadingShow less
CBRE: US Hotel RevPAR to Grow 1.3 Percent in 2025

CBRE: RevPAR to grow 1.3 percent in 2025

U.S. HOTEL REVPAR is expected to grow 1.3 percent in 2025, supported by urban markets from group and business travel and increased demand for drive-to and regional leisure destinations, according to CBRE. Occupancy is forecast to rise 14 basis points and ADR 1.2 percent year-over-year.

This represents slower growth than CBRE’s February forecast, which projected 2 percent RevPAR growth based on a 21-basis-point increase in occupancy and a 1.6 percent rise in ADR, the commercial real estate and investment firm said.

Keep ReadingShow less
Palette Hotels to Transform DoubleTree by Hilton in Washington, PA

Palette to manage Washington, PA, DoubleTree

Palette’s Expertise in Hospitality Management

SUNRISE GOLD HOSPITALITY recently selected Palette Hotels to manage its 140-room DoubleTree by Hilton Washington Meadow Lands Casino Area in Washington, Pennsylvania. Palette will oversee renovations, including Hilton Connected Rooms technology upgrades, new signage, landscaping, building systems and updates to the lobby, guestrooms, bathrooms, meeting spaces, restaurant, bar and lounge.

Sunrise Gold Hospitality is led by owner Ramesh Pandya, and Palette Hotels by Founder and CEO Richard Lou.

Keep ReadingShow less