Alex Cisneros is Red Roof’s new senior vice president for revenue generation. Prior to joining Red Roof, he was vice president of revenue generation and distribution for Wyndham Destinations.
Cisneros also worked in operations for New Jersey TRANSIT, Delta Services Group and AT&T where he consulted on demand planning, pricing analysis, operations research, customer experience, and consumer analytics.
A native of Ecuador, Alex holds a bachelor’s degree in economics from Rutgers University and a master’s degree in management and hospitality from Fairleigh Dickinson University.
In May, Red Roof launched its RediClean program based on American Hotel & Lodging Association’s “Safe Stay” initiative.