Skip to content

Search

Latest Stories

Choice relaunches Radisson Individuals in Americas

The launch marks the company's expansion into upscale segments

Choice relaunches Radisson Individuals in Americas

CHOICE HOTELS INTERNATIONAL recently relaunched Radisson Individuals in the Americas as an upper-upscale soft brand targeting full-service, boutique and independent hotels. This is the first time the brand is offered to owners since Choice’s 2022 acquisition of Radisson Hotels Americas.

The launch marks the company’s expansion into the upscale and upper-upscale segments, Choice said in a statement.


"Choice is a different company today than we were just a few years ago,” said Patrick Pacious, Choice’s president and CEO. “We've seen strong interest in our upscale and upper-upscale brands, including Radisson, Radisson Blu, Radisson Red, Ascend Hotel Collection and Cambria. This reflects the strategic investments we've made to provide value to developers looking to grow in these segments."

Radisson Individuals is one of the fastest-growing soft brands globally, with more than 30 properties opened since 2020, including 15 franchised by Choice in the Americas, the statement said.

"With Radisson Individuals, we offer a new opportunity for developers and owners of full-service boutique hotels to benefit from Choice's distribution engine,” Pacious said. “Our 67 million Choice Privileges members now have access to 1,000 upscale, upper-upscale, and luxury hotels worldwide, with over 200 additional properties in the pipeline. We’re pleased to welcome Radisson Individuals to this collection."

Each Radisson Individuals hotel will focus on three areas to enhance the guest experience:

  • Setting: Hotels will showcase local culture through bold designs and traditional architecture and artwork.
  • Encounters: Hotels will provide immersive experiences with a full-service bar and restaurant inspired by regional flavors, alongside amenities such as a pool, spa and fitness center.
  • Explorer’s Compass: Staff will act as guides to popular attractions.

"Increasingly, travelers value unique hotel experiences that immerse them in their destination without sacrificing service,” said Indy Adenaw, Choice’s senior vice president and general manager for upscale brands. “With Radisson Individuals, we aim to fill that gap in the market with an upscale experience that Choice is well-positioned to deliver."

Choice Hotels introduced new brand positioning for Radisson and Radisson Blu earlier this year and reported growth for Cambria Hotels, the statement said. Following the digital integration of Radisson Americas brands through June, the company reported a 32 percent year-over-year increase in direct online reservations for these brands.

“We’re looking forward to expanding Radisson Individuals' footprint in the Americas,” said Mark Shalala, Choice’s senior vice president of development, upscale brands and real estate. “When you combine Radisson’s 89 percent brand recognition with Choice’s distribution engine and reliable operations tools, this presents a strong opportunity for developers and owners who want to maintain their hotels’ unique character while being part of a winning system.”

Meanwhile, Choice Hotels' global pipeline reached a record of more than 115,000 rooms as of March 31, reflecting a 10 percent increase, including a 36 percent rise in conversion rooms. The company’s domestic rooms pipeline also grew by 11 percent since December 31, driven by a 59 percent increase in conversion rooms.

More for you

Trump reviewing 55 million us visas
Getty Images

Trump reviewing 55 million visas

Summary:

  • The Trump administration says it is reviewing more than 55 million visa holders.
  • Reviews cover a wide range of visas for law enforcement and overstay violations.
  • The administration also suspended worker visas for foreign commercial truck drivers.

THE TRUMP ADMINISTRATION is reviewing more than 55 million people who hold valid U.S. visas for potential violations. It is expanding a policy of “continuous vetting” that could result in revocation and deportation.

Keep ReadingShow less
Spark Acquires Home2 Suites Wayne, New Jersey
Photo Credit: Hunter Hotels

Spark acquires Wayne, N.J., Home2 Suites

Summary:

  • Spark acquired the 120-key Home2 Suites by Hilton Wayne in Wayne, New Jersey.
  • Hunter Hotel Advisors facilitated the transaction with DC Hospitality Group affiliates.
  • The 2020-built hotel is near William Paterson University and less than 20 miles from Manhattan.

SPARK GHC RECENTLY acquired the 120-key Home2 Suites by Hilton Wayne in Wayne, New Jersey, from affiliates of DC Hospitality Group. Hunter Hotel Advisors facilitated the deal for an undisclosed amount.

Keep ReadingShow less
Global hotel construction pipeline reaches record 15,871 projects in Q2 2025, with U.S. and Dallas leading growth
Photo Credit: iStock

Report: Global pipeline hits 15,871 projects

Summary:

  • Global pipeline hit a record 15,871 projects with 2.4 million rooms in Q2.
  • The U.S. leads with 6,280 projects; Dallas tops cities with 199.
  • Nearly 2,900 hotels are expected to open worldwide by the end of 2025.

THE GLOBAL HOTEL pipeline reached 15,871 projects, up 3 percent year-over-year, and 2,436,225 rooms, up 2 percent, according to Lodging Econometrics. Most were upper midscale and upscale, LE reported.

Keep ReadingShow less
HAMA Launches 20th Student Case Competition in USA
Photo Credit: iStock

HAMA launches 20th student case competition

Summary:

  • HAMA is accepting submissions for its 20th annual student case competition.
  • The cases reflect a scenario HAMA members faced as owner representatives.
  • Teams must submit a financial analysis, solution and executive summary.

THE HOSPITALITY ASSET Managers Association is accepting submissions for the 20th Annual HAMA Student Case Competition, in which more than 60 students analyze a management company change scenario and provide recommendations. HAMA, HotStats and Lodging Analytics Research & Consulting are providing the case, based on a scenario HAMA members faced as owner representatives.

Keep ReadingShow less
Stonebridge hotel management expansion
Photo credit: Stonebridge Cos.

Stonebridge adds Statler Dallas to managed portfolio

Summary:

  • Stonebridge Cos. added the Statler Dallas, Curio Collection by Hilton, to its managed portfolio.
  • The hotel, opened in 1956 and relaunched in 2017, is owned by Centurion American Development Group.
  • The property is near Main Street Garden Park, the Arts District and the Dallas World Aquarium.

STONEBRIDGE COS. HAS contracted to manage the Statler Dallas, Curio Collection by Hilton in Dallas to its managed portfolio. The hotel, opened in 1956 and relaunched in 2017, is owned by Centurion American Development Group, led by Mehrdad Moayedi.

Keep ReadingShow less