Skip to content

Search

Latest Stories

Cendyn, Loyalty Juggernaut link platforms

The collaboration targets guest activity, membership growth to build brand loyalty

Cendyn and Loyalty Juggernaut CEOs unveil CRM and GRAVTY integration to transform hotel guest loyalty programs.

Cendyn and Loyalty Juggernaut are combining enterprise hotel loyalty programs into a single platform.

What does the Cendyn and Loyalty Juggernaut partnership mean?

CENDYN AND LOYALTY Juggernaut are combining their hotel loyalty program platforms. The integration of Cendyn’s CRM with Loyalty Juggernaut’s GRAVTY enables hoteliers to build and manage rewards-based programs and improve guest communication.

Cendyn is led by CEO Jack Blaha and Loyalty Juggernaut by CEO Shyam Shah.


The partnership reduces reliance on standard loyalty platforms and allows hotel brands to use loyalty and communication preference data through a single guest profile across digital and physical channels, the companies said in a statement.

“This partnership is the fusion of two best-in-class solutions,” said Shah. “We’ve addressed the complexities in today’s guest journey to enable scalable, configurable loyalty programs that meet global and regional needs. Hotels can move beyond standardized loyalty benefits to reward guests based on how they engage with the brand, turning first-time bookers into brand believers.”

Integrating GRAVTY’s guest preference data into the CRM enables segmentation to deliver loyalty benefits through marketing and messaging across multiple channels, the statement said. The collaboration targets guest activity, supports membership growth and strengthens brand loyalty, aiming to set a new standard for hotel loyalty programs.

Chris Egan, Cendyn’s chief product officer, said the partnership offers multiple benefits.

“This collaboration is more than an enhanced integration—it’s a unified loyalty engagement ecosystem built for the complexities of modern hospitality and customer interaction,” he said. “There’s no longer a need for guests to ‘point-watch’—wherever they are in the journey, the system automatically engages and rewards them based on their unified profile.”

A recent report by Cendyn and Amadeus found that U.S. hospitality businesses posted a 109.1 percent year-over-year health rating in the first quarter of 2025, the highest in a year.

More for you

integrated POS systems hotels

Report: Hospitality tech focuses on security, growth

Summary

  • Hospitality leaders prioritize security, integration, growth, and payments, according to FreedomPay and Toast.
  • Secure payment processing remains essential amid market shifts.
  • 97 percent are confident in meeting future cybersecurity goals; stronger threat protection is also needed.

TOP BUSINESS PRIORITIES for hospitality leaders are data security, system integration and growth enablement, according to a joint study by FreedomPay and Toast, two point-of-sale technology platforms. There is a need for secure payment processing, reflecting changes in the enterprise hospitality market and the increasing focus on customer-centric transactions.

Keep ReadingShow less
Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Wyndham hotel using mobile cloud-based payment system with guest check-in
Photo credit: Wyndham Hotels & Resorts

Wyndham deploys Elavon CPI to franchisees

Wyndham Upgrades 6,000+ Hotels with Cloud Payment Interface

WYNDHAM HOTELS & RESORTS deployed payment processor Elavon’s cloud payments interface to more than 6,000 franchisees in the U.S. and Canada. Hotels under Wyndham’s 25 brands can use CPI without on-site hardware for their property management systems.

The cloud-based solution is designed to reduce operational overhead, limit hardware-related security issues and support mobile check-in, Elavon said in a statement.

Keep ReadingShow less
Canary Technologies raises $80 million to expand AI in global hospitality

Canary raises $80M for hospitality AI expansion

What is Canary Technologies and what does it do for hotels?

HOSPITALITY SOFTWARE PROVIDER Canary Technologies has closed an $80 million Series D funding round to support its global expansion in hospitality AI. California-based Canary, led by CEO Harman Singh Narula and President SJ Sawhney, is now valued at about $600 million.

The round was led by Brighton Park Capital, with participation from existing investors Insight Partners, F-Prime Capital, Thayer Ventures, Y-Combinator and Commerce Ventures. The fundraise follows a $50 million Series C round announced 12 months ago and caps a year that included partnerships with Best Western, Aimbridge Hospitality, Marriott, Wyndham, TUI Hotels & Resorts and others. Canary also launched new AI products, including AI Voice and Webchat.

Keep ReadingShow less