Skip to content

Search

Latest Stories

CBRE: Short-term rentals affecting hotel valuations

Growth of STR supply slowing as it moves away from urban markets

THE SHORT-TERM rentals market, including online stay-share giant Airbnb, has grown to a point it is affecting the valuation of traditional hotels, according to CBRE. At the same time, the STR industry’s growth is slowing as it moves away from large urban markets approaching saturation.

STRs are expected to expand to around 650,000 actively rented units in the U.S. this year, according to CBRE. That equals 12.2 percent of the country’s hotel-room supply with much of the growth occurring in suburban, rural and resort markets.


STRs can be houses, condos or apartments offered for nightly rent on online platforms like Airbnb and Expedia Group’s VRBO and HomeAway. Their presence in a market can limit traditional hotels’ ability to raise rates by offering lower prices in times of high demand and low vacancy when hotel rates typically rise, according to CBRE. This in turn can dampen hotel construction in certain STR saturated markets.

The traditional hotel industry can no longer ignore the impact of STRs  on the market, said Tommy Crozier, executive vice president over CBRE’s National Hotels Advisory Practice.

“It’s clear that STRs can have a direct and meaningful impact on hotel performance and asset values,” he said. “The impact might be more pronounced in some submarkets than in others, contingent on conditions, but it is a legitimate impact nonetheless.”

The STR industry’s growth rate for 2020 is expected to be 19 percent, down from 26 percent in 2019 and 39 percent in 2018. The reasons for that slowing include the newer industry’s shift away from large urban markets that may be at or approaching saturation levels where STR supply equals 10 to 20 percent of hotel-room supply.

Markets with high tourist draws, such as Los Angeles and Miami, can sustain supply ratios in the high teens to 20 percent. Traditional hotels in such markets can rely on consistent demand from nearby stadiums, concert venues, convention centers and similar demand drivers, while suburban hotels are more susceptible to rate dampening from the presence of STRs.

“The STR industry continues to grow as a somewhat comparable and slightly cheaper alternative to traditional hotel rooms,” said Jamie Lane, senior managing economist at CBRE Hotels Research. “But the industry’s growth has changed course in recent years to focus on suburban, rural and resort markets, which now represent about 80 percent of the industry’s room supply, up from roughly half in 2014. In urban markets, the related slowdown in STR growth might provide some relief to hotel owners.”

The top 10 U.S. markets and the percentage of STR penetration are.

Los Angeles, 22.3 percent

San Diego, 15.9 percent

Miami, 19.2 percent

Seattle, 14.9 percent

Austin, Texas 18 percent

New Orleans, 14.2 percent

New York, 16.8 percent

Tampa, 13.8 percent

Orlando, 16.2 percent

San Jose/Santa Cruz, California, 13.7 percent

The traditional hotel industry has been concerned with the growth of the STR market particularly in recent years as Airbnb acquired hotel booking service HotelTonight last year.

More for you

Peachtree adds six hotels to its third-party management platform
Photo credit: Peachtree Group

Peachtree picked to manage six hotels

Summary:

  • Peachtree adds six hotels to third-party platform.
  • Five are owned by La Posada Group, one by Decatur Properties.
  • Third-party portfolio totals 42 hotels.

PEACHTREE GROUP’S HOSPITALITY management division added six hotels to its third-party management platform. Five are owned by La Posada Group LLC and one by Decatur Properties Holdings.

Keep ReadingShow less
AHLA Foundation scholarships

AHLA Foundation awards $710K in scholarships

Summary:

  • AHLA Foundation distributed $710,000 in scholarships to 246 students.
  • Nearly 90 percent of recipients come from underrepresented communities.
  • The foundation funds students pursuing education and careers in the lodging sector.

AHLA FOUNDATION DISTRIBUTED $710,000 in academic scholarships to 246 students at 64 schools nationwide for the 2025–2026 academic year. Nearly 90 percent of recipients are from underrepresented communities, reflecting the foundation’s focus on expanding access to hospitality careers.

Keep ReadingShow less
Congressional deadlock shutters government
Photo by Kevin Dietsch/Getty Images

Congressional deadlock shutters government

Summary:

  • The U.S. government shut down at midnight after Congress failed to agree on funding.
  • About 750,000 federal employees will be furloughed daily, costing $400 million.
  • Key immigration and labor programs are halted.

THE FEDERAL GOVERNMENT shut down at midnight after Republicans and Democrats failed to agree on funding. Disputes over healthcare subsidies and spending priorities left both sides unwilling to accept responsibility.

Keep ReadingShow less
WTTC travel report

WTTC: U.S. tops travel sector with $2.6T GDP

Summary:

  • The U.S. led global travel and tourism in 2024 with $2.6 trillion in GDP, WTTC reported.
  • India retained ninth place with $249.3 billion in GDP.
  • The sector supported 357 million jobs in 2024, rising to 371 million in 2025.

THE U.S. LED global travel and tourism in 2024, contributing $2.6 trillion to GDP, mainly from domestic demand, according to the World Travel & Tourism Council. Europe accounted for five of the top 10 destinations, while India ranked 9th.

Keep ReadingShow less
U.S. government shutdown 2025 news
Photo by Andrew Harnik/Getty Images

Trump, Congress face shutdown deadline

Summary:

  • President Donald Trump will meet Congress as a shutdown looms.
  • Democrats say they are ready to negotiate a bipartisan deal.
  • Thousands of federal jobs and the U.S. travel economy are at risk if a shutdown occurs.

PRESIDENT DONALD TRUMP will meet Congressional leaders on Monday after Senate Democrats rejected a Republican stopgap spending bill to fund the government until Nov. 21. The U.S. Travel Association recently warned a government shutdown could cost the travel economy $1 billion a week.

Keep ReadingShow less