Skip to content

Search

Latest Stories

U.S. hotels try to lure back Canadian tourists

Canadian visits to the U.S. dropped sharply in 2025 due to tariffs

U.S. hotels launch discounts as Canadian travel declines in 2025

With Canadian travel to the U.S. down more than 30 percent, states and hotels are extending exclusive deals to attract visitors back.

SUMMARY:

  • Canadian travel to the U.S. is down due to tariffs and political rhetoric.
  • Hotels are offering Canadians discounts at select properties.
  • California, New York and other states have special packages aimed at Canadian visitors.

CANADIAN VISITS TO the U.S. have dropped significantly in 2025 as travelers protest U.S. tariffs and political rhetoric. As a result, hotels are offering exclusive discounts and perks to Canadian tourists.


According to Statistics Canada, return trips by car fell 36.9 percent in July compared to 2024, while air travel was down 24.2 percent in May. The U.S. Travel Association estimates the boycott could cost $2.1 billion in lost tourism revenue.

In response, several states and hotels are rolling out Canadian-exclusive promotions. Maine’s Kennebunkport Resort Collection introduced an “O Canada” package offering up to 15 percent off at its nine resorts, plus extras like late checkout, sparkling wine and chocolate-covered blueberries. Sofitel New York is running a “Bienvenue Neighbor” package with 15 percent off and late checkout for two-night stays, while Fairmont Copley Plaza in Boston started a “Bonjour Boston” offer with 30 percent off and a free amenity through Sept. 1.

California launched “Californians Love Canada” initiative, extending 15 percent to 25 percent discounts at nearly 950 hotels statewide.

The top five states most visited by Canadians—Florida, California, Nevada, New York and Texas—could see declines in retail and hospitality revenue, as shopping is the leading leisure activity for Canadian visitors, according to USTA.

While some states have given up on near-term Canadian tourism, others see these measures as critical. Canadians account for roughly 26 percent of U.S. inbound tourists, making them one of the country’s most important visitor groups.

A recent report also found that despite some recovery in financial markets and economic indicators, summer booking hesitancy persisted and international bookings from Canada, Western Europe and Mexico continued to decline.

More for you

 'America the Beautiful' Campaign Launched by Brand USA

Brand USA launches 'America the Beautiful' campaign

Summary:

  • Brand USA launched its “America the Beautiful” campaign to increase international visitation.
  • The campaign targets nine markets and includes an AI-powered trip planning hub.
  • It promotes 2026 U.S. events, including the World Cup and the nation’s 250th anniversary.

BRAND USA LAUNCHED “America the Beautiful,” a global tourism campaign to increase international visitation and hotel demand. The campaign was announced at Brand USA Travel Week U.K. & Europe 2025 in London.

The initiative aligns with $147 billion in travel exports through July, up 2 percent year over year, Brand USA said in a statement. The spending is projected to generate $39.6 billion in federal tax revenue, support millions of U.S. jobs and add $551 billion to the economy in 2025.

Keep ReadingShow less