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Cambria hotel opens in Waco, Texas

Kiran ‘Kenny’ Bhakta's KB Hotels is leading the property's development

Cambria hotel opens in Waco, Texas

Cambria Hotel Waco University Riverfront in Waco, Texas, owned by KB Hotels led by Kiran “Kenny” Bhakta as founder and CEO, is now open. It is the ninth Cambria Hotel in the southwest.

The new 4-story, 130-room property joins Cambria’s Austin Downtown, Austin Uptown, Austin Airport, Houston Downtown, McAllen, Plano, Richardson and Southlake, Choice said in a statement. KB Hotels, led by Kiran “Kenny” Bhakta, a hotel development company in central Texas, is spearheading the development of this hotel.


"With a rich history anchored by academia and agriculture, Texas is quickly becoming a hub for vacationers and business travelers alike," said Indy Adenaw, Choice’s senior vice president and general manager for upscale. "We look forward to expanding Cambria's unique offerings and top-notch amenities to even more guests in the Lone Star State with the opening of the new Cambria Hotel Waco University Riverfront."

Nearby attractions include the Texas Ranger Hall of Fame and Museum, the Martin Museum of Art, East Terrace Museum, the Cameron Park Zoo, Waco Escape Rooms and Baylor University. Hotel amenities include bathrooms with Bluetooth mirrors, a fitness center and indoor and outdoor spaces spanning 7,000 square feet for work or relaxation. The property in the upscale segment is linked to the Choice Privileges loyalty program, allowing members to earn and redeem points at over 7,000 hotels globally, spanning diverse brands across 46 countries and territories.

On Nov. 14, Choice reiterated its offer to buy Wyndham Hotels & Resorts, initially announced on Oct. 17, through a letter to Wyndham's board. Wyndham called the latest proposal a step backward and maintained its opposition.

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Report: Hotels hold margins despite revenue slump

Report: Hotels hold margins despite revenue slump

Summary:

  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
  • Hoteliers prioritized cost, labor and forecasting over rate growth.
  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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