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Amadeus deploying on Google Cloud

The company will develop new services with Google’s generative AI tools

Amadeus and Google Cloud partnership revolutionizes AI in U.S. hospitality

Amadeus is working with Google to deploy its cloud technology and migrate part of its platform to Google Cloud.

Amadeus and Google Cloud Drive Next-Gen AI for Hospitality

AMADEUS, A HOSPITALITY technology provider, is working with Google to deploy its cloud technology and migrate part of its platform to Google Cloud. The company aims to use Google’s infrastructure to improve operational efficiency and resiliency.

The collaboration will enable Amadeus to develop new services and tools using Google Cloud’s generative AI technologies and other solutions, the companies said in a statement.


“We are thrilled to embark on this partnership with Google Cloud, which will enable us to strengthen our multicloud strategy and drive AI-powered innovation,” said Sylvain Roy, Amadeus' chief technology officer. “This collaboration will allow us to explore new innovation projects using Google Cloud’s data and AI capabilities.”

The Madrid-based Amadeus will also explore AI-driven innovations using Google Cloud technologies, the statement said. With Vertex AI, Amadeus can access large language models to deploy faster AI solutions.

Amadeus will explore Agentic AI through Google Agentspace and Google Cloud’s agent framework, considering integration into its own systems, the statement said. The company noted that its work with AI, including use cases involving collaborative AI agents, could deliver practical benefits to travel providers and travelers.

A recent Cendyn and Amadeus report found that U.S. hospitality businesses posted a 109.1 percent year-over-year health rating in the first quarter of 2025, the highest in four quarters.


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Report: AI Reshapes Hospitality Jobs and Workforce Roles

Report: Hospitality jobs evolve as AI takes lead

Summary:

  • AI is reshaping hospitality jobs, careers and priorities, HSMAI reported.
  • For the next five years, AI and talent strategy will shape the industry’s next 50.
  • The report was authored by Dorothy Dowling, managing director at Horwath HTL.

ARTIFICIAL INTELLIGENCE IS reshaping jobs, careers and organizational priorities, according to the Hospitality Sales & Marketing Association International Foundation. Amid a shrinking workforce and rising competition for talent, people have become the ultimate differentiator and organizations that put them first will lead the industry.

HSMAI’s fourth annual “State of Talent Report” outlines changes in the 2025 workplace driven by AI, demographic shifts and post-pandemic evolution. It identifies key trends affecting talent in hospitality’s sales, marketing and revenue disciplines.

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