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Amadeus deploying on Google Cloud

The company will develop new services with Google’s generative AI tools

Amadeus and Google Cloud partnership revolutionizes AI in U.S. hospitality

Amadeus is working with Google to deploy its cloud technology and migrate part of its platform to Google Cloud.

Amadeus and Google Cloud Drive Next-Gen AI for Hospitality

AMADEUS, A HOSPITALITY technology provider, is working with Google to deploy its cloud technology and migrate part of its platform to Google Cloud. The company aims to use Google’s infrastructure to improve operational efficiency and resiliency.

The collaboration will enable Amadeus to develop new services and tools using Google Cloud’s generative AI technologies and other solutions, the companies said in a statement.


“We are thrilled to embark on this partnership with Google Cloud, which will enable us to strengthen our multicloud strategy and drive AI-powered innovation,” said Sylvain Roy, Amadeus' chief technology officer. “This collaboration will allow us to explore new innovation projects using Google Cloud’s data and AI capabilities.”

The Madrid-based Amadeus will also explore AI-driven innovations using Google Cloud technologies, the statement said. With Vertex AI, Amadeus can access large language models to deploy faster AI solutions.

Amadeus will explore Agentic AI through Google Agentspace and Google Cloud’s agent framework, considering integration into its own systems, the statement said. The company noted that its work with AI, including use cases involving collaborative AI agents, could deliver practical benefits to travel providers and travelers.

A recent Cendyn and Amadeus report found that U.S. hospitality businesses posted a 109.1 percent year-over-year health rating in the first quarter of 2025, the highest in four quarters.


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Travel Industry Trails in AI Deployment: Report Insight

Report: Travel lags behind in AI deployment

Summary:

  • AI investment outpaces operational readiness in travel, Amperity reported.
  • Only 35 percent of hotels and airlines use AI for guest experiences.
  • 36 percent lack formal AI training, hindering safe real-world use.

THERE IS A widening gap between investment in artificial intelligence and operational readiness within the hospitality and airline industries, according to a report by data cloud firm Amperity. Despite these gaps, travel professionals expect AI spending to increase or remain steady over the next year.

Amperity’s “2025 State of AI in Travel & Airlines Report” shows that while AI has become a strategic priority, many brands are unprepared to deploy it directly in guest experiences. The report is based on an online survey of 800 U.S. hotel and airline professionals across executive, marketing, data and analytics and IT and engineering roles, conducted in September.

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