Skip to content

Search

Latest Stories

AHLA: U.S. hotel leisure travel revenue likely up 14 percent this year

Most top 50 U.S. markets are projected to see hotel leisure travel revenue exceed 2019 levels

AHLA: U.S. hotel leisure travel revenue likely up 14 percent this year

U.S. HOTEL LEISURE travel revenue is projected to rise 14 percent this year over pre-pandemic levels and business travel revenue is expected to be within 1 percent of 2019 range, according to a report by the American Hotel & Lodging Association and Kalibri Labs. However, these projections are not adjusted for inflation, and real hotel revenue recovery may take many years, a statement said.

Among the top 50 U.S. markets, 80 percent are projected to see hotel leisure travel revenue exceed 2019 levels, but just 40 percent are expected reach that milestone for business travel revenue. Many urban markets are yet to recover due to their dependence on business from events and group meetings, the report said.


All markets in the top 10 are likely to report increase in leisure travel revenue except New York, Washington and San Francisco. Whereas, in business travel revenue only Orlando, Las Vegas and San Diego will end up this year in green among the top 10.

“The hotel industry continues its march toward recovery, but we still have a way to go before we fully get there,” said Chip Rogers, AHLA president and CEO. “That’s why AHLA remains focused on working with members, lawmakers and stakeholders in markets that are rebounding more slowly to ensure the full return of meetings, conferences, and group travel in addition to leisure and business travel. At the same time, we are continuing to grow the industry’s talent pipeline by highlighting the unprecedented career opportunities hotels are offering. Thanks to higher wages, better benefits, and more flexibility and opportunities for advancement, there has never been a better time to work at a hotel.”

The uptick in revenue is leading to historic career opportunities for hotel employees, with more than 115,000 hotel jobs currently open across the nation, AHLA said.

To help hotels fill open jobs and raise awareness of the hotel industry’s 200+ career pathways, the AHLA Foundation’s “A Place to Stay” multi-channel advertising campaign is now active in 14 cities. AHLA recently completed a series of “Hospitality is Working” events in major cities across the country.

The AHLA survey in September revealed that 87 percent of hotels are now experiencing a staffing shortage and 36 percent said they witness severe shortage.

More for you

AHLA members meet with U.S. lawmakers to discuss key hospitality legislation impacting hotel owners and workers

AHLA shares priorities with lawmakers

AHLA Members Unite on Capitol Hill to Advance Hospitality Legislation

MORE THAN 250 American Hotel & Lodging Association members met with lawmakers in the U.S. Senate and House to discuss legislative priorities critical to the hospitality industry. They raised concerns about tax and trade policies impacting hotel operating costs and travel demand amid ongoing budget reconciliation and tax negotiations.

Members also discussed expanding and upskilling the hospitality workforce through measures such as adjusting the H-2B visa cap and protecting the franchise model, which supports more than half of all U.S. hotels and 2.8 million jobs, the association said in a statement.

Keep ReadingShow less
CBRE: US Hotel RevPAR to Grow 1.3 Percent in 2025

CBRE: RevPAR to grow 1.3 percent in 2025

U.S. HOTEL REVPAR is expected to grow 1.3 percent in 2025, supported by urban markets from group and business travel and increased demand for drive-to and regional leisure destinations, according to CBRE. Occupancy is forecast to rise 14 basis points and ADR 1.2 percent year-over-year.

This represents slower growth than CBRE’s February forecast, which projected 2 percent RevPAR growth based on a 21-basis-point increase in occupancy and a 1.6 percent rise in ADR, the commercial real estate and investment firm said.

Keep ReadingShow less
AHLA ForWard Conference 2025 held in Atlanta

ForWard Conference held in Atlanta

NEARLY 1,000 HOSPITALITY professionals attended the AHLA Foundation’s ForWard Conference at the Hyatt Regency in Atlanta. With a theme centered on recognizing, accessing and amplifying power designed to elevate women in hospitality, the two-day event included professional development and networking opportunities.

The conference featured speakers from across the hospitality industry and adjacent industries. They included Jennifer Hyman, CEO and co-founder of Rent The Runway; Lamiaa Laurene Daif, worldwide strategy leader at Apple; and Grammy-nominated songwriter Makeba Riddick.

Keep ReadingShow less