Vol. 7 No. 256 About   |   Contact   |   Advertise December 05, 2018
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Marriott tells feds data breach does not threaten the company’s long-term health
Security expert warns hotel industry needs approach to preventing future breaches
News-1
Rather than focusing on “perimeter defense,” or simply trying to prevent unauthorized entry into their computer systems, companies need a layered approach that quickly detects and removes threats that are already inside the system, said Greg Sparrow, senior vice president and general manager at CompliancePoint computer security firm.
MARRIOTT INTERNATIONAL IS still assessing the cost of a massive data breach of the company’s Starwood reservation system that exposed the information of potentially 500 million guests. However, according to a filing the company made with the Securities and Exchange Commission, its long-term financial health will not be affected.

However, the extent of the damage to the consumers affected by the breach could take even longer to assess, and one security expert said Marriott and other hospitality companies need to take steps to prevent future leaks.

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INSIDERS
Insiders Anthony Klok is the new chairman of Best Western Hotels & Resorts’ board of directors. Previously he served as vice chairman and is co-founder and principal of Rebel Hospitality.

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Sandpiper forms extended-stay REIT
Virginia-based developer and manager launches expansion by recapitalizing investment funds in economy, midscale segments
News-1
Sandpiper Cos., parent of Sandpiper Hospitality, is building a WoodSpring Suites in the Washington/Baltimore/Annapolis area. The hotel will open in the first quarter of 2019 in the Greenway Area, close to the University of Maryland, Goddard Space Flight Center and FedEx Field. Sandpiper has formed a new REIT focused on investing in extended-stay hotels in the economy and midscale segments.
A THIRD-PARTY manager of extended-stay hotels has decided to put more skin in the game.

Sandpiper Cos. of Richmond, Virginia, has been developing and operating extended-stay hotels for nearly 10 years. In October, it formed Sandpiper Lodging Trust, a privately held lodging REIT. To kick start the company, Sandpiper Lodging Trust acquired nine extended-stay hotels from Sandpiper LLC, a subsidiary of Sandpiper Cos.

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Hunter brokers deal on six Atlanta properties
Buyer to invite multiple investors to ‘crowd fund’ three of the properties
News-3
The Fairfield Inn & Suites Atlanta Buckhead is one of six properties in the city acquired by Driftwood Acquisitions & Development in a deal brokered by Hunter Hotel Advisors.
HUNTER HOTEL ADVISORS of Atlanta, Georgia, has brokered the sale of six properties around the city from Hotel Development Partners to Driftwood Acquisitions & Development. The deal gives Driftwood another 568 rooms in some of the city’s strongest markets using crowdfunding to finance the deal.

The hotels are the Fairfield Inn & Suites Buckhead, Fairfield Inn & Suites Atlanta Perimeter Center, Fairfield Inn & Suites Alpharetta, SpringHill Suites Alpharetta, TownePlace Suites Alpharetta and TownePlace Suites Kennesaw. HDP has owned the properties since 2015 and performed $16 million in renovations to them. Hotel Equities managed the hotels.

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Current Issue
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Special Report 2018
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OPENINGS
Insiders The Country Inn & Suites by Radisson, Pigeon Forge South in Pigeon Forge, Tennessee, is now opened. The 155-room hotel is owned by Bill Jariwala and Paresh Patel is the general manager.

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NUMBERS
Numbers
3.6 percent  

The percent increase in profit per room for U.S. hotels in October over the same time last year, according to HotStats.

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Tru by Hilton celebrates two years of growth with Connect 4 tournament
The midscale brand has 50 hotels open, 300 more planned by 2021
News-2
Entertainer Lance Bass hosted the Tru by Hilton Connect 4 Tournament at Tru by Hilton Salt Lake City Airport last month.
AFTER ADDING 50 new hotels to its ranks since launching two years ago, executives at the Tru by Hilton brand decided to celebrate with a Connect 4 Tournament. They also created an event that will benefit the Boys & Girls Clubs of America in coming years.

The inaugural tournament, hosted by entertainer Lance Bass at Tru by Hilton Salt Lake City Airport last month. Hotel guests, local residents and members of Boys & Girls Clubs of Greater Salt Lake participated in the games in the hotel’s lobby in keeping with a common use of Tru lobbies around the country. Most of the hotels provide board games it guests to encourage social interaction.
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GRAPHIC OF DAY
Report: U.S. hotel industry to continue strong growth in 2019
Graphic
WITH 2019 LITTLE more than a month away, prospects for U.S. hotels in the new year are looking positive, according to CBRE Hotels Americas Research’s December 2018 edition of Hotel Horizons. CBRE is forecasting a 10th consecutive year of growth for the industry.

The upbeat 2019 forecast is driven by a projected 2.1 percent increase in demand that should easily offset an estimated 1.9 percent net increase in supply for the year. This outlook comes after CBRE revised its predictions following 2018’s third quarter to account for the economic boost from tax-law changes, capital spending, improving wage growth and consumer confidence.

“We have already seen the positive influence these factors have on the economy, and lodging industry, in 2018. The impact will persist in 2019,” said John “Jack” Corgel, professor of real estate at the Cornell University School of Hotel Administration and senior advisor to CBRE Hotels Americas Research.

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