A rendering of the lobby at Kinley Cincinnati, the debut property of Vision Hospitality Group’s new Kinley boutique brand, set to open in late 2019.

VISION HOSPITALITY GROUP continues to move assertively into the boutique hotel space with the launch of a new boutique brand, Kinley. The new brand will see openings in Cincinnati, Ohio; Chattanooga, Tennessee; and Louisville, Kentucky over the next few years and is part of VHG’s Humanist portfolio of lifestyle properties.

At its launching in early November, the Humanist group was charged with designing, developing and managing lifestyle hotels in cities most suitable for the segment’s experiential motif.

“Humanist is bringing the hotel experience back to the root of what makes traveling such a desirable pastime – connecting with other travelers, connecting with the community you’ve come to explore, and connecting with yourself,” VHG CEO Mitch Patel said.

The debut property for the new Kinley brand, the name of which is a combination of the word kinship and “sincerely yours,” will be the 94-room Kinley Cincinnati. Set to open in 2019, the building in which it is located was built in 1910 in the city’s Over The Rhine neighborhood. It will include a three-meal restaurant called Watercress with Cincinnati-born Chef Kevin Ashworth in charge.

Following Kinley Cincinnati will be a 64-room hotel in Chattanooga, Tennessee’s Southside entertainment district, scheduled to open in 2020. The Grady Hotel in Louisville, a 51-room luxury boutique named local journalist and proponent of New Urbanism Grady Clay, is scheduled to open sometime after that.

In October, VHG opened The Edwin Hotel, an independent luxury boutique hotel that is part of Marriott International’s Autograph Collection, in Chattanooga, Tennessee. The new 90-room hotel is located in the city’s downtown Bluff View Arts District overlooking the Tennessee River and the popular Walnut Street Bridge. Features include the Whitebird restaurant on the ground floor and the Whiskey Thief rooftop bar. It also has a market with regional goods and snacks and a spa.