VISION HOSPITALITY GROUP has broken ground on a project close to home. The Aloft by Marriott Chattanooga/Hamilton Place will be the first of its brand in Vision’s home base of Chattanooga, Tennessee.
“Aloft by Marriott fosters innovative experiences that align with the mission of the Hamilton Place redevelopment, further demonstrating the area’s vibrant renewal,” said Vision Hospitality President and CEO Mitch Patel. “Experiences are the new commodity.”
The Aloft is off Interstate 75 near the Sears redevelopment project at Hamilton Place, which includes Dave & Busters, dining options and office space. Nearby attractions include the Tennessee Aquarium, Hunter Museum of American Art, Rock City and Ruby Falls.
“It’s remarkable to watch the transformation that is occurring at Hamilton Place since work began on the project earlier this year,” said Stephen Lebovitz, CBL Properties’ CEO.“As Aloft by Marriott prepares to join other unique uses and brands, our vision of creating a mixed-use, suburban town center for the Chattanooga market is being brought to life.”
This is not Vision’s first venture into boutique hotels, particularly in Chattanooga. In October, it opened the 90-room The Edwin Hotel, an independent luxury boutique hotel that is part of Marriott International’s Autograph Collection, in the city. In November it launched its own boutique brand, Kinley, that will also have a location in the city.
The company also was picked in September to manage a new Hyatt House hotel in Aurora, Colorado, that is one of the first opportunity zone projects to break ground in the Denver metro area. The 140-room extended stay hotel, owned by Denver-based BMC Investments, is at the Fitzsimons Medical Campus, part of Fitzsimons Army Medical Center.