U.S. hotels reported positive performance results during the last week of March, according to STR. The fact that Easter fell in the same time period last year may have boosted results.
Between March 24 and 30, occupancy rose 4.2 percent to 65.5 percent, ADR rose 0.9 percent to $131.77 and RevPAR went up 5.1 percent to $91.53. In the third week of the month, occupancy rose 0.2 percent to 69.6 percent, ADR rose 0.2 percent to $133.02 while RevPAR went up 0.4 percent to $93.02.
“STR analysts note that performance growth was strong against the comparison with Easter weekend in 2018 when there was significantly less group business around Good Friday,” STR said in its release.
Among the top 25 markets, Detroit, Michigan, recorded the highest rise in occupancy with an increase of 20.3 percent to 68.5 percent compared to the same time last year, that resulted in the largest increase in RevPAR up 43.2 percent to $76.87. The city also recorded the second-largest lift in ADR up 19 percent to $112.27.
Washington, D.C.-Maryland-Virginia posted the highest increase in ADR, up 19.7 percent to $180.52.
The second-largest increase in RevPAR registered in Nashville, Tennessee, partially driven by the third-largest increase in ADR, up 17.6 percent to $163.
San Francisco/San Mateo, California, reported the largest drop in occupancy, down 9.8 percent to 78.6 percent.
The only double-digit declines in ADR and RevPAR reported at New York, New York. ADR fell 16.4 percent to $220.90, RevPAR and Occupancy dropped 22.9 percent to $185.48, and 7.8 percent to 84 percent respectively.