Bharat Desai, center, president of Ascent Hotel Group in Houston, Texas, poses with Hospitality Lodging Systems executives Neil Collins, left, president of HLS, and Doug Collins, chairman and CEO of HLS, after signing a master licensing agreement for Haven Hotels.

BHARAT DESAI, PRESIDENT of Ascent Hotel Group in Houston, has agreed to open 10 Haven Hotels over the next decade in southern Texas. Haven Hotel is one of three brands owned by Hospitality Lodging Systems of Atlanta.

Desai views the deal as a “superb opportunity for our company to build a distinctive identity and offer something special to the marketplace.”

The company opened two newly built Haven Hotel properties earlier this year, both in metropolitan Houston. These hotels are not part of the new “10 hotels in 10 years” deal.

“Bharat and his colleagues at Ascent have a plan that is ambitious but very achievable, especially in partnership with our strong infrastructure and proven support services,” explained Doug Collins, chairman and CEO of HLS.

HLS has franchised 48 hotels under its three brands – Budgetel Inns & Suites; Haven Inns & Suites; and AmeriVu Inns & Suites. Most HLS owners are Asian American. Collins, founder and former CEO of the now defunct America’s Best Franchising, founded HLS in 2014.