THE OLD-FASHIONED idea of a nightcap may give teetotalers pause, but a new survey by Cambria Hotels, Choice Hotels International’s upscale brand, found that the alcoholic tradition has changed. Now the brand has launched a program to help guests celebrate the end of a good day.
The Cambria survey of business travelers found that more than 70 percent believe nightcaps have transformed from simply after-work cocktails. Instead, since 50 percent of them are drinking less now while traveling for business, it can include a number of indulgences to celebrate a day. And 85 percent of them said they still enjoy a “modern nightcap” and the end of the day.
“With careful research, we’ve compiled a collection of guilt-free indulgences to delight all Cambria guests,” said Janis Cannon, Choice Hotels’ senior vice president of upscale brands. “A modern nightcap is a way to treat yourself and celebrate your accomplishments. Just as the definition of the nightcap has evolved, Cambria is evolving to offer business travelers more personalized options to help our guests travel like a boss.”
Cambria’s new Nightcap Program includes two options. The first allows members of Choice’s loyalty program, Choice Privileges, to choose a complimentary nightcap item, such as an eye mask or spa product, at check-in.
The second is a new “Modern Nightcap Menu” at the hotel bar that includes herbal tea, milk and cookies, a custom cocktail, or a craft beer flight. This option is available to all guests.
The program is launching only in Dallas, Texas; Nashville, Tennessee; New Orleans, Louisiana; New York, New York; and Pittsburgh, Pennsylvania.
Other survey results are:
More than 65 percent of business travelers surveyed prefer to end the day relaxing in their hotel room.
Over nine out of ten travelers’ nighttime rituals change if they’re traveling for business, as opposed to when they’re home.
65 percent of business travelers indulge more on work trips.
More men than women believe the traditional nightcap is outdated.
A relaxing bath or shower was business travelers’ most preferred modern nightcap.
Business travel isn’t all business. Last year a study by Expedia Group Media Solutions, “Unpacking Bleisure Traveler Trends”, found that “bleisure”, the combining of leisure and business travel on one trip, is still growing.