BY THE END of this month a lucky bidder will get the keys to ROADM8, the concept car created to represent Super 8 by Wyndham. However, the real winners of Super 8’s auction of the car and other brand-related paraphernalia will be the nation’s military veterans.
Super 8 is holding the online auction to benefit the Fisher House Foundation, a non-profit that houses the families of patients at military and VA medical centers away from their hometowns. While the auction will end on Nov. 29, the company will continue to offer an increased military discount – from 15 percent off the best available rate to 20 percent, plus 500 Wyndham Rewards bonus points – at its hotels until Dec. 10.
The ROADM8, essentially a customized 2017 Jeep Wrangler Unlimited Sport 4×4, premiered earlier this year at the New York International Auto Show. Its design incorporates elements of Super 8’s recent re-design of its hotels that includes more than $100 million in room renovations at its hotels across North America.
Along with the exterior paint job, ROADM8 features a built-in coffee maker, refrigerator, tablet entertainment system, USB charging and WiFi. Bidding for the vehicle started at $20,000.
“When we launched ROADM8, we knew we ultimately wanted to use the vehicle as a means for giving back and creating a positive impact for the military community,” said Mike Mueller, Super 8’s brand leader and senior vice president. “We have no doubt that, with the help of Fisher House Foundation, which has earned stellar marks across the board for supporting veterans and their families, we’ll be doing exactly that.”
The foundation will certainly have much use for the money raised by the auction, said Fisher House Chairman and CEO Ken Fisher.
“Fisher Houses can provide sanctuary for more than 1,000 families every night in 78 homes. That would be impossible without Americans across the nation, including the team at Super 8 by Wyndham, whose support helps bring military and veterans families together when they need it most,” he said.
Other items included in the auction are bedding and photography from the brand’s newly redesigned rooms, multi-night stay packages and vintage postcard art. Starting bids for these items range from $25 to $50 each.
Other hotel companies, including Hilton Worldwide, Choice Hotels International and G6 Hospitality, also are recognizing Veterans’ Day and veterans in general with a variety of programs.