WHAT BUSINESS TRAVELERS want in a hotel does not always jive with what their company’s travel buyer gives them.
Meanwhile, many corporate travel buyers underestimate how important these elements are for their travelers.
The global research covers feedback from more than 600 travel buyers and procurement executives, as well as nearly 2,500 business travelers.
“The vast majority of buyers and travelers agree that factors such as proximity to work engagement and price are important in selecting a hotel,” reads the report.
Division occurs when buyers undervalue the importance of the stay experience, including the hotel’s proximity to restaurants and entertainment. Travelers also give more credence to guest reviews than do buyers; and they appreciate loyalty program benefits more as well.
“Building and managing a travel program is an exercise in balance,” said Hannah Jaffee, GBTA research analyst. “Though practicality is key for business travelers, they view business travel as an experience, and they want their hotel options to reflect that.”
In related news, more than 75 percent of U.S. business travelers prefer traveling with colleagues over flying solo, according to a nationwide survey conducted by Comfort Hotels released in June.