AS 2018 WRAPPED up, U.S. hotels saw declines in performance, according to STR. Among individual markets, Dallas, Texas, saw the highest increases in all measures due to the College Football Playoff Semifinal between Notre Dame and Clemson.
Occupancy for the week of Dec. 24-30 dropped 1.8 percent from the same time the previous year to 50.9 percent. ADR dropped 0.5 percent to $130.57 and RevPAR went down 2.3 percent to $66.52. There were declines in performance for hotels in 19 of the top 25 cities STR monitors.
Houston, Texas, continued to see performance declines, as it did in the third quarter of 2018. Occupancy, driven to record highs in 2017 after Hurricane Harvey, declined 14.5 percent to 42.1 percent. ADR also dropped 10.1 percent to $78.09 and RevPAR dipped 23.1 percent to $32.87. Phoenix, Arizona, reported the second-largest decline in RevPAR, down 9 percent to $61.85, due primarily to the second-steepest decrease in occupancy, which fell 7.7 percent to 55.8 percent.
On the top end of the performance scales, RevPAR rose 15.8 percent in Dallas to $43.51, thanks in part to a 7.5 percent increase in occupancy, which stood at 49.1 percent for the week. ADR in the city rose 7.7 percent to $88.56.
Dallas was followed by St. Louis, Missouri-Illinois, which saw RevPAR rise 8.3 percent to $36.18 on the back of a 1.8 percent increase in occupancy to 41.8 percent. Again, ADR for the city also saw the second-highest increase, up 6.4 percent to $86.62.