U.S. HOTEL PERFORMANCE was nearly flat during the third week of March, according to STR. Parts of California saw the most growth, while Houston, Texas, saw a significant dip in occupancy.
Compared with March 18-24 of last year, the industry’s occupancy recorded a slight increase of 0.2 percent to 69.6 percent. ADR rose 0.2 percent to $133.02 while RevPAR went up 0.4 percent to $93.02.
Among the top 25 markets, Anaheim/ Santa Ana, California recorded the only double-digit increase in occupancy and RevPAR, up 11 percent to 86.5 percent and up 16 percent to $93.2, respectively.
Tampa/St. Petersburg, Florida recorded the highest rise in ADR with an increase of 6.1 percent to $174.23. The city also registered the third-largest increase in RevPAR, up 9.5 percent to $154.33.
Orlando, Florida saw the second-largest increase in RevPAR, up 9.8 percent to $143.90.
Miami/Hialeah, Florida had the steepest decline in ADR, down 13.7 percent to $254.17, which resulted in a huge drop of 17.4 percent to $217.79.
Houston reported the only double-digit decrease in occupancy, down 10 percent to 67.1 percent.
The second-largest declines in occupancy, ADR and RevPAR were reported in Washington D.C, Maryland and Virginia respectively. Occupancy in the market dropped 8.5 percent to 73.4 percent, ADR was down 9.1 to $168.06 and RevPAR fell 16.8 to $123.27.
During the week of March 10-16, the U.S. hotel industry reported a mixed performance as occupancy dipped, dragging down RevPAR, while ADR increased.