OCCUPANCY FOR THE U.S. hotel industry fell 1.1 percent to 61 percent during the week of Sept. 1 to 7, according to STR. The industry reported negative year-over-year results in all three key performance metrics.
ADR decreased 1 percent to $121.37 and RevPAR went down 2.1 percent to $73.97.
Among the top 25 markets, Miami/Hialeah, Florida reported the largest drop in occupancy, down20.8 percent to 47.6 percent, due to the anticipation of Hurricane Dorian’s landfall. This also led to the steepest decline in RevPAR, down 27 percent to $60.47, and the second-largest decrease in ADR, down 7.9 percent to $127.12.
New York, New York experienced the largest ADR drop, down 8.3 percent to $251.71.
Orlando, Florida, reported the only other double-digit decline in occupancy, down 14.8 percent to 51.9 percent, and the third-largest decrease in RevPAR, down 13.7 percent to $51.13.
New Orleans, Louisiana, posted the highest increase in occupancy and RevPAR, up 22.7 percent to 59 percent and up 24.2 percent to $69.58 respectively.
Atlanta, Georgia, which is historically an evacuation market for those fleeing hurricanes in Florida, witnessed the only other double-digit increases in occupancy, up 16.6 percent to 68.5 percent, and RevPAR, up 23.6 percent o $71.78.
Similar slowing in growth was seen in mid-August.