DURING THE THIRD week of February, occupancy for U.S. hotels reached its highest level since late October, according to STR. The President’s Day holiday weekend was factor in increasing traffic to some tourist destinations.
Occupancy for the week ending Feb. 20 was 48.1 percent, up from 45.1 percent the week before but down 23.8 percent year-over-year. ADR was $101.57 compared to $99.21 the previous week, a 22.1 percent decline from the prior year, and RevPAR was $48.82, a rise from the prior week’s $44.72 but still down 40.6 percent year over year.
“Popular leisure markets in Florida, with leftover demand from the long holiday weekend, posted the week’s highest levels,” STR said.
The Florida Keys saw 93.5 percent occupancy, followed by Fort Lauderdale at 80.1 percent). Miami saw the highest occupancy, among STR’s top 25 markets with 75.8 percent.
“Additionally, displaced Texans pushed week-over-week occupancy gains across STR-defined markets in the state,” STR said. “Texas’ occupancy added almost a point to overall U.S. occupancy for the week.”
The top 25 markets showed slightly lower occupancy, 47 percent, but higher ADR, $107.07, than the U.S. totals. Minneapolis had the lowest occupancy among the top 25 markets with 32 percent followed by Oahu Island with 32.8 percent.