Joe Luck is Red Roof Inn’s new regional vice president of franchise sales and development for the West Coast. Tom Williams is the company’s new franchise development director for properties in Florida and Louisiana.

Previously, Luck was vice president for development at Atlanta-based Hotel Equities. He also served in several vice president positions at Wyndham Hotel Group from 2003 to 2016. Williams previously served as a senior account manager at software company VENZA, as well as Squirrel Systems.