Shane Platt is Wyndham Hotels and Resorts’ new senior vice president for franchise sales and development west. He will lead the conversion and full-service franchise sales teams in the western states.
Previously he served as the managing director of development at Best Western International where he promoted the company’s SureStay hotels brand. He also held various other sales positions with a number of hospitality companies including Choice Hotels and Hospitality Franchise Systems, Wyndham’s predecessor.
Part of Platt’s responsibilities will be promoting the La Quinta by Wyndham brand that Wyndham acquired last May. The brand saw strong performance during the third quarter of 2018, the first full quarter for it to operate under Wyndham. La Quinta added seven new hotels and made strong contributions to Wyndham’s revenue stream.