IN A NEVER before seen combination, Atlanta-based Noble Investment Group has broken ground on a dual-brand Courtyard by Marriott and Element by Westin in Midtown Atlanta. The company, led by founder and CEO Mit Shah, expects the 282-room hotel to open in mid-2021.
The upscale dual-brand will stand on the corner of Peachtree Street and Ponce de Leon Avenue. Peachtree Street is Atlanta’s primary north-south thoroughfare, while the intersection with Ponce de Leon in Midtown is home to Atlanta’s Fox Theater. Other nearby attractions include the World of Coke, the Georgia Aquarium and Centennial Park.
The hotel’s exterior is designed to match the surrounding historic buildings based on close work with the city’s Department of City Planning and the Midtown Alliance. The interior will be split with a Courtyard lobby and an Element lobby, both with modern designs. The Element rooms also will feature full kitchens.
Midtown Atlanta has more than 20 million square feet of office space that house more than 70,000 workers. More than 6.1 million tourists visit Atlanta Midtown annually for its arts and entertainment offerings.
In May, Noble announced it was building another Element in Nashville, Tennessee’s West End neighborhood. That 175-room hotel is scheduled to open in 2020 as part of a 19-acre mixed-use development, oneC1TY. Anchored by Vanderbilt University, three major medical centers and health care providers, several corporate headquarters and Nashville’s Music Row, it will be the first of its brand in the city.
The company also developed the AC Hotel Atlanta Midtown and Moxy Atlanta Midtown dual brand featured in Asian Hospitality’s February issue.