The lobby of the Tru by Hilton Amarillo West.

NEWCRESTIMAGE HAS OPENED a 94-room, four-story Tru by Hilton in western Amarillo. The midscale hotel is the first of a three-hotel, 300-room “hotel campus” going up along Interstate 40.

The two other hotels in the complex are under construction – a 90-room Hyatt Place and a 90-room Aloft, a Marriott International brand. NewcrestImage broke ground at the site in June 2017. The other hotels are expected to open in 2019.

The five-acre campus sits just outside the city’s medical district in the Point West Business Campus.

The Tru by Hilton Amarillo West is designed to appeal “to travelers with a millennial mindset – tech-savvy, design-conscious, contemporary in spirit and on a budget,” said Mehul Patel, chairman and CEO of NewcrestImage.  “It’s a hotel that is a game-changer for the area’s mid-scale category.”

City building permits reportedly indicate the hotel cost at least $4 million to develop.

The hotel’s large central lobby features four different areas, including a recreational section with a billiards table, large screen TV, and tiered stadium-style seating; a lounging area; private, quiet nooks for working; a breakfast area and a market pantry.

Guest rooms each have an 8-foot window; a platform bed with space underneath for storing luggage; and a suspended bar instead of a closet for hanging clothes. The rooms have 55-inch TVs and abundant electrical outlets.

High-tech features include free high-speed Wi-Fi, remote check in and mobile key.

NewcrestImage owns and operates two other properties in downtown Amarillo: a 107-room, 10-floor Courtyard by Marriott that opened in 2011 in the city’s historic Fisk Building, and a 226-room, six-story Embassy Suites that opened in December of last year and includes 18,000 square feet of flexible meeting space.

The company owns and operates 28 properties, with another 15 projects under construction or in development, including historic sites in Cincinnati, New Orleans and Houston. It is also developing another hotel campus, a four-hotel, 600-room project north of Dallas in Frisco Station, Texas.