PATRICK MULLINIX, A hotel industry veteran, has formed a new franchising venture.
Mullinix on June 20 announced the launch of Advantage Hotels in Austin, Texas, after acquiring Vista and Select Inn brands from Advantis Hospitality Alliance.
Ramesh B. Gokal was president and COO of Advantis, based in Murfreesboro, Tennessee, before its closing. The company was founded in 2004.
Mullinix is president and CEO of Advantage. Its advisory board includes former AAHOA Chairmen Ramesh Surati, Dhansukh “Dan” Patel and Mukesh Mowji. Another industry veteran, Steve Belmonte, former owner of Vimana Franchise Systems, and once president of Ramada Inn, is also an adviser.
Surati and Patel were directors of Advantis Hospitality. In a statement, Surati said the sale of the brands is “an exciting move” and will boost their expansion.
Mullinix has long worked with Asian American hoteliers, who comprise the majority of franchisees of Americas Best Value Inn, a brand he was instrumental in growing when it was owned by Vantage Hotels.
Mullinix began his career in 1995 as a regional franchise development director for Super 8, which is now a brand under Wyndham Hotels. He joined Cobblestone Hotels last year as its president of franchise development. Cobblestone Hotels acquired Vimana Franchise Systems’ brands in 2018.
Prior to that, Mullinix was group president of Americas Best Value Inn, founded by Vantage Hospitality and acquired in 2016 by Red Lion Hotels Corp.
“Advantage will be more of a franchise family that looks at business a bit differently. We understand individual needs, so our cornerstones will be customizable solutions for every owner and a highly responsive staff,” Mullinix said.
“Advantage’s ideals and commitment to being franchise friendly with customized support are closely in line with how Advantis operated, and our owners are very pleased with this transition,” Surati said.
Select Inn is an upper economy brand with locations in Minnesota, North Dakota, Tennessee and Texas. Vista Inn and Vista Inn & Suites are midscale brands with properties in Florida and Tennessee.