PHOCUSWRIGHT RESEARCH REVEALS U.S. travelers are interested in using voice for a multitude of travel-related tasks, but have yet to make it a habit.

More than half of travelers are comfortable requesting general information using a voice-powered digital assistant. But when it comes to actual usage, only a fifth to a third of travelers are actively using voice for tasks like searching for or booking travel products.

Michael Coletta, authored Phocuswright’s The State of Voice in Travel, released in July.

In an interview with Asian Hospitality for a September cover story on voice technology, Coletta said when it comes to use in hotel rooms, Amazon, Google, Apple and Microsoft are eager to gather data about guest habits and preferences.

Read Asian Hospitality’s September issue in its entirety.