Travel agents have increased the use of Global Distribution System to book hotels rooms, reports TravelClick.
Findings from the 2011 Global Travel Agent GDS Study, a bi-annual survey of global travel agents, shows:
• 84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.
This represents a significant change since the study was last conducted in 2009, where 26 percent of travel agents stated that they used their GDS platform more often than in the past and 19 percent said they used the GDS Shopping Displays more often than before. The study also reaffirms TravelClick’s projection that annual GDS hotel bookings will surpass $50 million in 2011, an increase of more than 1 million incremental bookings from 2010.
‘Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays,’ said John Hach, senior vice president, global product management at TravelClick. ‘As the GDS channel produces one of the highest average daily rates of any booking channel, there is a huge opportunity for hoteliers to influence travel agents through the GDS at the point-of-sale.’
The survey was conducted by Phoenix Marketing International, an independent marketing research firm. Travel agents in 25 countries across the Americas, EMEA (Europe/Middle East/Africa) and Asia/Pacific regions who subscribe to one of the four major GDS systems were asked to participate. Agents surveyed utilize all four major Global Distribution Systems (GDSs) – Amadeus, Galileo, Sabre, and Worldspan. The survey window opened October 15 and closed November 4. The study elicited 495 responses globally.